100% tevredenheidsgarantie Direct beschikbaar na je betaling Lees online óf als PDF Geen vaste maandelijkse kosten
logo-home
Eerder door jou gezocht
Eerder door jou gezocht
logo
The text analysis of the Travel Brochure $3.91
In winkelwagen
Snel navigeren naar
Voorbeeld
  2.  
  3. Universidad De Almería
  4.  
  5. Master En Estudios Ingleses
  6.  
  7. El Inglés para fines específicos

Essay

The text analysis of the Travel Brochure
 0 keer verkocht
  • Vak
  • El Inglés para fines específicos
  • Instelling
  • Universidad De Almería

In this paper, I’m analyzing the travel brochure about a variety of local tours organized by International travel solutions agency to Moscow. First, I’ll take a look at the specific structure of the brochure, next, I will examine the language being used to attract readers attention and differen...

[Meer zien]

Voorbeeld 2 van de 7  pagina's

Document informatie

  • 13 januari 2022
  • 7
  • 2021/2022
  • Essay
  • Onbekend
  • 9 (sobresaliente)

Onderwerpen

  • travel brochure analysis
  • analysing travel brochure
  • persu
  • travel brochure genre analysis
  • persuasive techniques of travel brochures
  • promotional brochures language
  • hyperbolic language of travel brochures

Geschreven voor

  • Universidad de Almería
  • Master En Estudios Ingleses
  • El Inglés para fines específicos
Alle documenten voor dit vak (1)

Verkoper

avatar-seller
alien99

Ontvangen beoordelingen

Voorbeeld van de inhoud

Travel brochure: Russian impressions tour
(Text Analysis)



Recently, a great number of ESP-related (English for Specific Purposes) studies on

professional disciplines such as commercial English, medical English and legal English have

been explored in the context of applied linguistics. However, in the last decade, the English of

tourism has also started receiving attention from researchers. In this Information Age, despite the

availability of easily accessible promotional tools, such as e-brochures and websites, the print

travel brochures remain as popular as ever. Because of the heterogeneous nature of tourism

products, travel brochures have a distinctive function in that they can act as “a substitute for a

product which cannot be physically seen or inspected prior to purchase” (Holloway 2004: 17). In

this paper, I’m going to analyse the promotional brochure about a variety of local tours

organized by International travel solutions agency to Moscow.

In a genre analysis of promotional travel texts and in particular of the travel brochure,

the research defines the following structure:

1. Announcing the products

2. Attracting attention

3. Establishing credentials

4. Introducing products

Step 1: Indicating the products/services

Step 2: Stating essential elements of products/services

5. Calling for action

First of all, let us analyse the structure of brochure part by part. The announcing of the

product is one of the most important points of its structure; it must be clear, visible and

, attractive. For instance, in here, in the front page of the brochure we find the name of the tour

“Russian impressions tour” and the slogan (a catchy phrase used to sell a service) of the agency

“Bringing Eastern Europe closer to you” that sound quite appealing for tourists. As we can

see the authors of this brochure use its space to their advantage by including a lot of eye-catching

photos along with the text that speaks directly to the reader (“You”).

Because of the limited space of brochure, we are not going to find long blocks of text

within the brochure, first, because it looks intimidating for the reader, second, because the

authors only need to provide the most important information about their products, stressing its

benefits and not just naming its excellent features. It’s essential to keep the content relevant and

brief enough to not run out of your reader's interest. Thus, the language is simple and direct;

instead of long paragraphs, we find short paragraphs with numbered list of days of the tour for

further separation of the text. These elements, along with the great pictures, bring the readers’

eyes into the brochure.

In order to introduce the product (tour) the brochure is organized into different

itineraries. The text on each page is structured vertically starting from the first attraction to visit,

accompanied by the attractive images of the tour, to the last one in a particular day, thus, a

“reading order” (the way the brochure is designed to be read) is imposed. Consequently, this

order guides readers to read from the top to the bottom of the page. For example, in the first

column we find the description of the activities for the first and the second day of the tour,

whereas third and the fourth days are described in another column just next to the first one.

It’s a well-known fact that the objectives of tourism advertising are not different from

those of advertising for other products. Berger (2004: 71) describes advertisements as “a genre of

communication that use words and images to convince people exposed to the advertisement to

purchase the product or service being promoted”. Bearing this definition in mind, we see that the




2

Dit zijn jouw voordelen als je samenvattingen koopt bij Stuvia:

Bewezen kwaliteit door reviews

Bewezen kwaliteit door reviews

Studenten hebben al meer dan 850.000 samenvattingen beoordeeld. Zo weet jij zeker dat je de beste keuze maakt!

In een paar klikken geregeld

In een paar klikken geregeld

Geen gedoe — betaal gewoon eenmalig met iDeal, creditcard of je Stuvia-tegoed en je bent klaar. Geen abonnement nodig.

Direct to-the-point

Direct to-the-point

Studenten maken samenvattingen voor studenten. Dat betekent: actuele inhoud waar jij écht wat aan hebt. Geen overbodige details!

Veelgestelde vragen

Wat krijg ik als ik dit document koop?

Je krijgt een PDF, die direct beschikbaar is na je aankoop. Het gekochte document is altijd, overal en oneindig toegankelijk via je profiel.

Tevredenheidsgarantie: hoe werkt dat?

Onze tevredenheidsgarantie zorgt ervoor dat je altijd een studiedocument vindt dat goed bij je past. Je vult een formulier in en onze klantenservice regelt de rest.

Van wie koop ik deze samenvatting?

Stuvia is een marktplaats, je koop dit document dus niet van ons, maar van verkoper alien99. Stuvia faciliteert de betaling aan de verkoper.

Zit ik meteen vast aan een abonnement?

Nee, je koopt alleen deze samenvatting voor $3.91. Je zit daarna nergens aan vast.

Is Stuvia te vertrouwen?

4,6 sterren op Google & Trustpilot (+1000 reviews)

Afgelopen 30 dagen zijn er 65040 samenvattingen verkocht

Opgericht in 2010, al 15 jaar dé plek om samenvattingen te kopen

Begin nu gratis

Laatst bekeken door jou

Samenvatting ·

(6)

MSA Pathologie - Onderste Extremiteit

Overig ·

(1)

Consultancy report of the Wedding Castle

College aantekeningen ·

(0)

Law 1091 Constitutional Reform Act Notes

Tentamen (uitwerkingen) ·

(0)

FAC1503 STUDY NOTES (EXAM PACK) 2024

College aantekeningen ·

(1)

Tema 3 Historia del derecho parte 1

Samenvatting ·

(0)

Zusammenfassung EDT Nöth & Peters

Tentamen (uitwerkingen) ·

(0)

NR554: Nurse Leader and Healthcare Policy

Tentamen (uitwerkingen) ·

(0)

Target High-5th Edition Nurses Hub

Tentamen (uitwerkingen) ·

(0)

HESI RN Pediatrics A Exam Practice

$3.91
  • (0)
In winkelwagen
Toegevoegd