100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Short summary Cross-cultural Online Communication (CCOC) $6.13
Add to cart
Quickly navigate to
Preview
  2.  
  3. Radboud Universiteit Nijmegen (RU)
  4.  
  5. Cross Cultural Online Communication (CIWB204)

Summary

Short summary Cross-cultural Online Communication (CCOC)
 0 purchase
  • Course
  • Cross Cultural Online Communication (CIWB204)
  • Institution
  • Radboud Universiteit Nijmegen (RU)

A shorter summary, containing information on e-WOM, cross-cultural online communication, and also summaries of all studies done on this topic (e.g. Hall, Hofstede, Gudykunst & Ting-Toomey, De Lange, Van Hooft, Rozin & Berman & Royzman ...).

Preview 2 out of 15  pages

Document information

  • January 13, 2022
  • 15
  • 2021/2022
  • Summary

Subjects

  • e wom
  • communication
  • hall
  • hofstede
  • de lange
  • van hooft
  • cultural dimensions
  • response bias
  • cross cultural communication
  • gudykunst amp ting toomey
  • kahneman amp tversky
  • rozin amp berman amp royzman

Written for

  • Radboud Universiteit Nijmegen (RU)
  • International Business Communication
  • Cross Cultural Online Communication (CIWB204)
All documents for this subject (4)

Seller

avatar-seller
meikeschenk

Content preview

Cross-Cultural Online Communication
Lecture 1
Marketer generated content: controlled information stream directed towards
consumers.

Consumer generated content: less controlled information stream, consisting of
blogs, vlogs, brand communities, news groups, social networks, and consumer
comparison sites.

^ Forms of e-WOM  CCOC is research into experience and wording of e-WOM.

Studies show:
- Personal recommendations are trustworthy advertisement.
- E-WOM is more influential than WOM (speed, comfort, one-to-many
communication).
- Positive correlation between review rating and degree to which product was
bought.

90-9-1 principle:
- 90% = lurkers
- 9% = intermittent contributors (10% of reviews).
- 1% = heavy contributors (90%).

Motivation to post reviews:
- Ego-focused
- Socially focused
- Helping others
 Mainly negative reviews

How people evaluate e-WOM reviews:
- Positive reviews to look at quality of information (driers/cameras).
- Negative reviews to look at experiences (airlines/city trips).

Implications for organizations:
- Online reputation management: organizations use reviews to monitor
image.
- Webcare: actively respond on social media to consumers with complaints
(mediated immediacy best method = personal & immediate (and humor)).
- Automatic analysis of reviews: tool to analyze reviews automatically.
o Opinion mining/sentiment analysis: fill in word to see if people talk
about it.
 Early phase, yet to examine role of nationality, multilingualism,
or culture (research gap).
 Tricky: examines subjective information.
o Review skeptic: tool checks authenticity.
 Fake reviews: more superlatives and words like I and me.

RQ = Do cultures differ with regard to e-WOM style?

, Lecture 2
Reviews are about (EDPOIAC):
- Expressiveness
- Directness
- Politeness
- Openness
- Individualism
- Avoidance of insecurity
- Context

Model of influence: culture, individual, and e-WOM communication influence each
other.

E. T. Hall  Iceberg model
Visible:
- Artifacts
- Behavior
Invisible:
- Norms
- Beliefs
- Assumptions
- Values

E. T. Hall (1980) 3 dimensions:
1. Proxemics: relate to people in daily lives.
2. Monochromous (fixed) vs. polychromous (fluid)
3. High-context (implicit, rely on context) vs. low-context (explicit comm.)

Criticism E.T. Hall:
- He only used observations and anecdotal evidence (qualitative)
- Outdated

Hofstede’s 6 dimensions:
1. Individualism vs. collectivism: people’s self-image.
2. Masculinity (achievement, heroism, assertiveness, material awards,
competitive) vs. femininity (cooperation, modesty, caring for weak, quality of
life)
3. Long-term oriented society (maintain traditions) vs. short-term oriented
societies (prepare for future, open to change)
4. Indulgence (relatively free satisfaction, enjoying life) vs. restraint
(suppresses satisfaction, strict social norms)
5. Power distance index (degree less powerful accept and expect power to be
distributed unequally)
6. Uncertainty avoidance index (degree members of society feel
uncomfortable with uncertainty and ambiguity)
a. Strong UA: maintain rigid codes of beliefs & behavior, intolerant for the
unorthodox.
b. Weak UA: relaxed attitude, practice counts more than principle.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller meikeschenk. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $6.13. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

64257 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling

Recently viewed by you

Exam (elaborations) ·

(0)

TEST BANK RADIATION PROTECTION IN MEDICALRADIOGRAPHY 9TH EDITION By Mary Alice Statkiewicz Sherer

Presentation ·

(0)

Induction/ toolbox talk for a general site

Summary ·

(0)

Samenvatting Medische Beeldvorming OP1.3 (jaar 1 periode 3)

Exam (elaborations) ·

(0)

ACC_Exam with Explanations

Exam (elaborations) ·

(0)

Nutrition Practice Test A questions and answers already graded A+ 2024/2025

Summary ·

(0)

Methodiek van de diagnostiek samenvatting

Exam (elaborations) ·

(1)

Wetgeving en financiering: opgeloste examen- en herexamenvragen 2023

Exam (elaborations) ·

(0)

RN216 TESTBANK: Chapter 3 - Overview of Health Concepts for Medical-Surgical Nursing (Exam 1) 2023/2024 already graded A+

Package deal ·

(0)

Bundel Methoden in de klinische gedragsneurowetenschappen en Biologische psychologie van het centraal zenuwstelsel

$6.13
  • (0)
Add to cart
Added