Unit 17: Digital Marketing Assignment 1
P1
What is digital marketing
Digital marketing is a part of marketing that utilizes the internet and technology like desktops,
phones and other digital media and platforms to promote either a whole business, a product or a
service.
What is traditional marketing
It is the base of marketing as traditional marketing are the basics of marketing, this means marketing
by any way which is not online as that is digital marketing. A lot of businesses will market their
business in a traditional way depending on what the customers target customer base is for example
if you target older generations that might care less about technology.
What are the techniques of digital marketing.
The different techniques of digital marketing include:
Social media marketing which is a marketing technique which in a business uses a social media
profile to make themselves seen and a place where they can post posts of whatever they want to
match their businesses personality and to promote new products or already existing ones.
Email marketing is another way business advertise. They are most likely to do this when you are
signing up for their website or creating an account as they normally ask for your email which then by
giving It to them you agree for them to use your information therefore email you with their latest
updates and newest campaigns. If you want to take email marketing to another level, you can also
specify what ads go to who so for example giving children and teens different ads than adults.
Instant messaging marketing is like email marketing as they get your phone number the same way
the get your email. This is more likely to be affective than email marketing as people are more likely
to check their messages as no matter who you are you always check messages but not everyone
checks their email.
Pay per click advertising is a type of a sponsorship for other websites and even influencers this idea
is quite simple if you give someone your link they can either present it as a pop up ad on the side of
their website or in their description on their Instagram post or YouTube video. Then the influencer or
business get paid the amount that was agreed on per click meaning their pay depends on how many
people click and check out the link.
What are the techniques of traditional marketing.
Different techniques of traditional marketing are:
Direct email marketing is a form of advertising used by businesses where they send you advertising
through your mailbox directly to your doorstep this information is gained the same way as any other
personal information about you like phone number or email. A lot of people would consider direct
mail as annoying and trashing their house. I do not think that direct mail is the best way to advertise
as it uses up a lot of paper making the business less eco-friendly. This also includes other forms of
traditional marketing like postcards, brochures, letters and fliers.
Referral marketing also known as word to mouth is the type of marketing where depending on the
previous customer experience or the previous product they got will depend on what they will say
about the business to their family and friends seeing if they recommend the business or warn others
of the business.
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