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Samenvatting gezondheidscommunicatie

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samenvatting van het hoofdstuk 'gezondheidscommunicatie' van het vak persuasieve communicatie

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  • January 17, 2022
  • 2
  • 2021/2022
  • Summary
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H8: GEZONDHEIDSCOMMUNICATIE

Dit hoofdstuk= algemene kennis die opgedaan is door verschillende onderzoeken
onderzoek over gezondheidscommunicatie = over bepaald onderwerp: soa’s, roken, drugs: niet
tezamen onderzocht maar apart

TYPES V GEZONDHEIDCOMMUNICATIE-MODELLEN

1. Basic zender-ontvanger modellen

model v Shannon & Weaver:

 Te simpel+ naief
 Geen systeem1/2
 Niks over interpersoonlijke
comm/ groepen
 => niet geschikt om
gezondheidscommunicatie te representeren
2. Psychologische+ besliskundige modellen
 Theory of reasoned action (TRA)/ Theory of planned behavior (TPB)
Psychologie &
besluittrekkinggroot probleem
wnr dit als gezondheidscomm-
model w gebruikt
o Model gaat over relatie
tss attitudes en gedrag
o Er staat nergens
‘boodschap’
o Is een systeem-2 model:
bewuste beslissingen



3. Marketing modellen
publiek opdelen in segmenten:
o Personen die merk sowieso kopen
o Personen die overtuigd moeten worden door kortingsbonnen,…

4. Communicatie modellen
 Extended parallel proces model
o 2 dingen die in gezondheidsboodschap moeten zitten:
o Bedreiging: “je gaat sneller dood wnr…”
o Efficacy: “je kan het oplossen door….”
o Obv boodschap: threat-appraisal
o Disregard
 Dreiging is niet v toepassing op mij/ Ill take the risk,…
o Fear
 Afficacy appraisal: kan ik mezelf beschermen?
 Danger control: Ik ga mezelf ertegen wapenen
 Fear control
o Geen zelfredzaamheidsgevoel
o “Ik eet en sport wel veel”
42
o “ik steek sigaretten in ander doosje”: geen
confrontatie meer met boodschap

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