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Begrippen & Formules - Grondslagen van de marketing, H7 t/m 15
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Alle begrippen en formules - Grondslagen van de marketing, H7 t/m 15
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By: jolekooijman • 7 year ago
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Formules & begrippen – H7 t/m H15Verhage
Formules
Aantal accountmanagers = Aantal bezoeken klanten X Gemiddelde bezoekfrequentie
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Bezoekcapaciteit per accountmanager
Break-evenpunt (in stuks) = Totale vaste kosten
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Verkoopprijs – variabele kosten per eenheid
Target-return break-evenpunt = Vaste kosten + Vereist rendement
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Prijs – variabele kosten
Prijselasticiteit (Ep) = Verandering van de vraag q (in %)
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Verandering van de prijs p (in %)
Inkomenselasticiteit (Ey) = Verandering in de gevraagde hoeveelheid (in%)
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Verandering in het (gemiddelde) inkomen (in %)
Kruisprijselasticiteit van de vraag (Ek) = Procentuele verandering in gevraagde
hoeveelheid product A
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Procentuele verandering in de prijs van product B
Distributiespreiding = Aantal distribuanten van het merkartikel
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Aantal distribuanten van de productklasse
Distributiespreiding = Aantal winkels die ons merk verkopen
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100
Totaal aantal winkels in NL die dit soort producten verkoopt
Marktbereik = Verkoop in de productklasse door de eigen of gekozen distribuanten
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Verkoop in de productklasse door alle distribuanten (primaire vraag)
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