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Onderzoeksvaardigheden Ikea
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Het onderzoeksrapport van het beroepsproduct van de opleidingen Business Studies, Finance & Control en Accountancy op Hogeschool InHolland. Cijfer: 8,8
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By: jessyvdkolk • 2 year ago
By: bartgroot1 • 2 year ago
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PLAN VAN AANPAKEen format voor OE39a
Naam: XXX
Studentnummer: XXX
Klas: 2B
Opleiding: Business studies
Datum: 12-12-2021
1
,Titelpagina
Naam: XXX
Studentnummer: XXX
Klas: 2B
Opleiding: Business studies
Onderwijseenheid: OE39A
Naam docent: XXX
Datum: 12-12-2021
2
,Voorwoord
Dit project is gemaakt door XXX. Ik wil graag gebruik maken van dit voorwoord om een paar mensen te
bedanken. Eerst en vooral XXX, voor de goede raad, inzichten en begeleiding in deze bijzondere periode.
Daarnaast wil ik mijn studiegenoot XXX bedanken voor het geven van feedback over mijn verslag.
XXX
Hogeschool Inholland
Alkmaar
12-12-2021
3
, Inhoudsopgave
Hoofdstuk 1: Inleiding ................................................................................................................................... 1
1.1 De aanleiding ....................................................................................................................................... 1
1.2 De probleemanalyse............................................................................................................................ 2
1.3 Doelstelling van het onderzoek ........................................................................................................... 2
1.4 Hoofd- en deelvragen .......................................................................................................................... 4
Hoofdstuk 2: Literatuurstudie/theoretisch kader ......................................................................................... 5
2.1 Literatuurbevindingen ......................................................................................................................... 5
2.1.1 Wat is klanttevredenheid ............................................................................................................. 5
2.1.2 Waarom is de klanttevredenheid zo belangrijk?.......................................................................... 5
2.1.3 Factoren van klanttevredenheid .................................................................................................. 6
2.2 Theoretisch kader ................................................................................................................................ 7
2.3 Topics................................................................................................................................................... 7
Hoofdstuk 3: Methodologie .......................................................................................................................... 8
3.1 Onderzoeksdesign ............................................................................................................................... 8
3.2 Deelvragen........................................................................................................................................... 8
3.2.1 Deelvraag 2 ................................................................................................................................... 8
3.2.2 Deelvraag 3 ................................................................................................................................... 8
3.2.3 Deelvraag 4 ................................................................................................................................... 9
3.2.4 Deelvraag 5 ................................................................................................................................... 9
3.3 Kwaliteit van het onderzoek ................................................................................................................ 9
Hoofdstuk 4: Vragenlijst .............................................................................................................................. 10
Bibliografie .................................................................................................................................................. 13
Bijlagen ........................................................................................................................................................ 14
4
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