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Samenvatting gezondheidscommunicatie
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GEZONDHEIDSCOMMUNICATIE1
,INHOUDSOPGAVE
Inleiding ...................................................................................................................................... 3
Hoofdstuk 1: planmatige bevordering van gezond gedrag ........................................................ 9
Hoofdstuk 2: alanyse gezondheidsproblemen ......................................................................... 15
Hoofdstuk 3: analyse van gedrag ............................................................................................. 23
Hoofdstuk 4: analyse van determinanten van gedrag ............................................................. 32
Hoofdstuk 5: interventieontwikkeling...................................................................................... 52
Hoofdstuk 6: theorieën en methotieken van verandering ...................................................... 57
Hoofdstuk 7: disseminatie en implementatie van interventies ............................................... 94
Hoofdstuk 9: evaluatie van interventies ter bevordering van gezond gedrag ...................... 100
2
,INLEIDING
1 UITGANGSPUNT
o Uitgangspunt: communicatie essentieel bij genereren, verzamelen en delen van
“gezondheidsinformatie”
o Twee belangrijke focussen:
- face-to-face en gemedieerde communicatie in (resp.) gezondheidszorg en bij
gezondheidspromotie
- subdisciplines groeien naar elkaar toe
2 CONCURRERENDE PERSPECTIEVEN BINNEN DE GEZONDHEIDSCOMMUNICATIE
3 GESCHIEDENIS GEZONDHEIDSCOMMUNICATIE
o ICA richt de “Therapeutic Communication Interest Group” op in 1972 – dit wordt
later de “Health Communication Division”
o Eerste boeken over Health Communication: Kreps & Thornson (1984), Sharf (1984),
and Northouse & Northouse (1985)
o Eerste wetenschappelijk tijdschrift, Health Communication, startte in 1989, gevolgd
door The Journal of Health Communication in 1996
3
, 4 OVERZICHT VAN ONDERZOEKSDOMEINEN BINNEN DE GEZONDHEIDSCOMMUNICATIE
Analyse van artikels in Journal of Health Communication
o Massamediacampagnes (zie supra)
→ Werken veel samen met communicatiebureaus en communicatie experten
4
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