Individual choice – decision by an individual of what to do, which necessarily involves a
decision of what no to do.
The Principles of individual choice:
1. People must make choices because resources are scarce.
2. The opportunity cost of an item (what you must give up in order to get it) is its true
cost.
3. ‘How much’ decisions require making trade-offs at the margin: comparing the costs
and benefits of doing a little bit more of an activity versus doing a bit less.
4. People usually respond to incentives, exploiting opportunities to make themselves
better off.
Principle 1 – Choices are necessary because resources are scarce
Resource – Anything that can be used to produce smth else
Resources are scarce - not enough of the resources are available to satisfy all the various
ways a society wants to use them.
As individuals make choices a society as a whole has to make choices.
Some decisions that a society decides are best not left to individual choice.
Principle 2 - The opportunity cost of an item (what you must give up in
order to get it) is its true cost.
The real cost of an item is its Opportunity cost – what you must give up in order to get it.
All costs are opportunity cost.
Principle 3 – “How much” is a decision at the Margin
Some decisions involve an “either-or” choice.
Trade off - when you compare the costs with the benefits of doing something.
Marginal decision – Decision about whether to do a bit more or a bit less of an activity.
“How much” decisions require making trade-offs at the margin: comparing the costs and
benefits of doing a little but more of an activity versus doing a little bit less
Study of such decisions is known as marginal analysis.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller mariequeru. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.02. You're not tied to anything after your purchase.