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CIR for all Regions - Year 13 Actual GLO-BUS Decisions & Reports
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CIR for all Regions - Year 13 Actual GLO-BUS Decisions & Reports
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Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 13Co. G
North America Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 445 225 310 245 496 419 436 237 225 265 225 321 +35.8%
P/Q Rating (1 to 10 stars) 7.8★ 4.3★ 5.3★ 5.5★ 8.6★ 8.2★ 8.2★ 4.7★ 4.6★ 4.9★ 4.8★ 6.1★ +34.4%
Brand Reputation (prior-year image) 79 75 73 89 75 63 75 78 81 81 64 76 -1.3%
Number of Models 4 2 3 3 3 3 3 3 3 3 3 3.0 0.0%
Retail Multi-Store Chains 66 32 57 56 66 62 67 50 46 56 32 54 +24.1%
Outlets Online Retailers 182 66 144 138 178 153 200 107 94 138 66 133 +50.4%
Local Retailers 6,750 2,760 5,210 5,070 6,470 5,897 6,610 4,250 3,871 5,070 2,760 4,974 +32.9%
Retailer Support ($ per unit) 10.54 4.92 8.20 4.69 14.12 7.63 11.77 4.57 5.78 9.42 4.30 7.81 +50.7%
Advertising Budget ($000s) 4,000 2,000 3,350 2,000 4,700 4,924 3,499 4,000 4,300 3,700 2,500 3,543 -1.2%
Website Displays ($000s) 4,000 1,750 2,400 1,900 4,200 1,989 3,762 2,600 3,500 2,800 1,500 2,764 +36.1%
Sales Promotions — Weeks 14 1 2 2 4 16 15 1 1 1 1 5.3 +183.0%
Discount 15.0% 10.0% 20.0% 20.0% 18.0% 17.0% 20.0% 25.0% 20.0% 20.0% 10.0% 17.7% +13.0%
Warranty Period (days) 90 120 120 90 180 180 60 120 90 120 60 112 -46.4%
Demand for ACC Units (000s) 332.2 347.5 341.6 533.3 226.7 367.0 338.1 484.1 519.4 435.2 398.0 393.0 -14.0%
Gained/Lost (due to stockouts) +8.4 -12.3 +8.7 +13.5 +5.7 +9.3 +8.6 +12.3 +13.2 +11.0 -84.9 -0.6
AC Camera Units Sold (000s) 340.6 335.2 350.3 546.8 232.4 376.3 346.7 496.4 532.6 446.2 313.1 392.4 -11.6%
Market Share 7.9% 7.8% 8.1% 12.6% 5.4% 8.7% 8.0% 11.5% 12.3% 10.3% 7.2% 9.1% -1.1pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 40.0% 0.0% 36.0% 32.0% 0.0% 40.0% 40.0% 31.0% 20.0% 32.0% 0.0% Avg. Discount = 24.6%
Value Index 74 0 74 90 0 77 74 84 76 78 0 Avg. Value Index = 78
Special Contract Units Sold (000s) 0.0 0.0 0.0 53.3 0.0 0.0 0.0 48.4 0.0 43.5 0.0 Total Units = 145.2 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,830 1,750 1,600 1,372 2,100 2,159 1,869 1,175 1,200 1,610 1,100 1,615 +15.7%
Discount to Online Retailers 15% 12% 14% 13% 8% 6% 18% 10% 15% 9% 15% 12.3% +46.3%
P/Q Rating (1 to 10 stars) 7.4★ 7.5★ 5.2★ 5.4★ 7.9★ 7.6★ 8.1★ 4.5★ 5.0★ 5.7★ 4.3★ 6.2★ +30.6%
Brand Reputation (prior-year image) 79 75 73 89 75 63 75 78 81 81 64 76 -1.3%
Number of Models 2 2 2 1 3 2 2 1 1 3 2 1.9 +5.3%
Online Retailers 54 48 36 46 44 41 46 40 46 50 36 44 +4.5%
Website Displays ($000s) 4,000 2,000 2,550 3,000 3,000 4,723 1,757 3,200 3,500 3,700 1,500 2,994 -41.3%
Search Engine Advertising ($000s) 3,750 2,600 3,200 3,250 3,000 4,748 3,951 4,200 5,000 3,500 1,500 3,518 +12.3%
Retailer Recruitment ($ per unit) 117.92 104.60 139.07 90.91 240.96 301.14 66.80 123.35 56.66 196.85 40.28 134.41 -50.3%
Warranty Period (days) 90 90 120 90 180 180 60 90 90 120 60 106 -43.4%
Drone Unit – Direct (company website) 74.3 77.7 62.8 90.5 79.0 70.6 69.4 102.0 103.0 97.6 78.7 82.3 -15.7%
Demand 3rd-Party Retailers 31.8 23.9 30.2 28.6 8.3 17.6 28.4 26.3 35.3 12.7 28.4 24.7 +15.0%
(000s)
Total Demand 106.1 101.6 93.0 119.1 87.3 88.2 97.8 128.3 138.3 110.3 107.1 107.0 -8.6%
Gained/Lost (due to stockouts) +5.2 +5.0 +4.6 +5.8 +4.3 +4.3 +4.8 +6.3 +6.8 +5.4 -49.7 +0.3
UAV Drone Units Sold (000s) 111.3 106.6 97.6 124.9 91.6 92.5 102.6 134.6 145.1 115.7 57.4 107.3 -4.4%
Market Share 9.5% 9.1% 8.3% 10.6% 7.8% 7.9% 8.7% 11.4% 12.3% 9.8% 4.9% 9.1% -0.4pts.
AC CAMERA SEGMENT — NORTH AMERICA UAV DRONE SEGMENT — NORTH AMERICA
High End High End
E F
E
G
A A
G B A B
A B
F
C C
Price and P/Q Rating
Price and P/Q Rating
D D
E E
J
F F
C
G D G
H H
C I
I H I
DJ K
K HI J J
B
K K
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2019 GLO-BUS Software, Inc. Page 1
, Industry 16 Competitive Intelligence Reports — Comparative Competitive Efforts Year 13
Co. G
Europe-Africa Competitive Efforts by Company Ind. vs Ind.
A B C D E F G H I J K L Avg. Avg.
AC CAMERA SEGMENT
Price (average wholesale $ per unit) 414 225 300 250 480 393 430 230 225 250 225 311 +38.3%
P/Q Rating (1 to 10 stars) 7.8★ 4.3★ 5.3★ 5.5★ 8.6★ 8.2★ 8.2★ 4.7★ 4.6★ 4.9★ 4.8★ 6.1★ +34.4%
Brand Reputation (prior-year image) 79 75 73 89 75 63 75 78 81 81 64 76 -1.3%
Number of Models 4 2 3 3 3 3 3 3 3 3 3 3.0 0.0%
Retail Multi-Store Chains 65 26 56 55 64 50 66 52 38 56 24 50 +32.0%
Outlets Online Retailers 183 54 138 132 161 105 198 115 77 121 51 121 +63.6%
Local Retailers 6,550 2,200 5,200 5,050 6,400 4,300 6,700 4,600 3,179 5,040 2,050 4,661 +43.7%
Retailer Support ($ per unit) 9.93 4.95 7.12 5.75 11.99 6.18 9.04 4.39 4.92 7.99 4.50 6.98 +29.5%
Advertising Budget ($000s) 3,250 1,750 2,700 1,800 3,800 4,283 4,374 4,000 3,100 2,200 1,400 2,969 +47.3%
Website Displays ($000s) 3,500 1,500 2,200 1,700 3,700 2,529 3,000 2,600 3,000 2,100 1,200 2,457 +22.1%
Sales Promotions — Weeks 14 1 2 2 3 1 15 1 1 3 1 4.0 +275.0%
Discount 15.0% 10.0% 20.0% 20.0% 18.0% 23.0% 19.0% 25.0% 20.0% 12.0% 10.0% 17.5% +8.6%
Warranty Period (days) 90 120 120 90 180 180 60 120 90 90 60 109 -45.0%
Demand for ACC Units (000s) 327.4 291.0 311.6 435.0 200.1 283.1 291.0 475.7 406.5 388.1 319.7 339.0 -14.2%
Gained/Lost (due to stockouts) +8.2 -10.3 +7.8 +10.9 +5.0 +7.1 +7.3 +11.9 +10.2 +9.7 -68.2 0.0
AC Camera Units Sold (000s) 335.6 280.7 319.4 445.9 205.1 290.2 298.3 487.6 416.7 397.8 251.5 339.0 -12.0%
Market Share 9.0% 7.5% 8.6% 12.0% 5.5% 7.8% 8.0% 13.1% 11.2% 10.7% 6.7% 9.1% -1.1pts.
Special AC Camera Contracts
Discount Offer (% off standard price) 40.0% 0.0% 36.0% 33.0% 0.0% 40.0% 40.0% 31.0% 20.0% 28.0% 0.0% Avg. Discount = 24.4%
Value Index 79 0 76 89 0 82 75 86 76 78 0 Avg. Value Index = 80
Special Contract Units Sold (000s) 0.0 0.0 0.0 43.5 0.0 28.3 0.0 47.6 0.0 0.0 0.0 Total Units = 119.4 k
UAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,850 1,820 1,600 1,388 2,300 2,501 1,981 1,190 1,200 1,675 1,100 1,691 +17.1%
Discount to Online Retailers 15% 12% 14% 15% 9% 5% 18% 10% 15% 9% 15% 12.5% +44.0%
P/Q Rating (1 to 10 stars) 7.4★ 7.5★ 5.2★ 5.4★ 7.9★ 7.6★ 8.1★ 4.5★ 5.0★ 5.7★ 4.3★ 6.2★ +30.6%
Brand Reputation (prior-year image) 79 75 73 89 75 63 75 78 81 81 64 76 -1.3%
Number of Models 2 2 2 1 3 2 2 1 1 3 2 1.9 +5.3%
Online Retailers 35 37 31 37 31 29 34 35 35 37 30 34 0.0%
Website Displays ($000s) 3,750 3,000 2,350 2,600 2,500 4,316 993 2,900 3,500 3,700 1,200 2,801 -64.5%
Search Engine Advertising ($000s) 3,500 2,700 2,800 2,900 3,000 5,734 2,570 3,700 5,000 3,350 1,200 3,314 -22.5%
Retailer Recruitment ($ per unit) 114.44 120.77 138.00 92.25 209.68 385.32 62.25 133.20 59.17 181.82 40.00 139.72 -55.4%
Warranty Period (days) 90 90 120 60 180 180 60 90 90 120 60 104 -42.3%
Drone Unit – Direct (company website) 60.5 62.2 52.0 69.6 56.3 43.6 52.1 85.2 93.6 76.6 65.6 65.2 -20.1%
Demand 3rd-Party Retailers 28.4 20.7 25.0 27.1 6.2 10.9 21.3 20.6 33.8 11.0 23.6 20.8 +2.4%
(000s)
Total Demand 88.9 82.9 77.0 96.7 62.5 54.5 73.4 105.8 127.4 87.6 89.2 86.0 -14.7%
Gained/Lost (due to stockouts) +4.4 +4.1 +3.8 +4.8 +3.1 +2.7 +3.6 +5.2 +6.3 +4.3 -41.4 +0.1
UAV Drone Units Sold (000s) 93.3 87.0 80.8 101.5 65.6 57.2 77.0 111.0 133.7 91.9 47.8 86.1 -10.6%
Market Share 9.9% 9.2% 8.5% 10.7% 6.9% 6.0% 8.1% 11.7% 14.1% 9.7% 5.1% 9.1% -1.0pts.
AC CAMERA SEGMENT — EUROPE-AFRICA UAV DRONE SEGMENT — EUROPE-AFRICA
High End High End
F
E E
A G A
G B B
F A C B A C
Price and P/Q Rating
Price and P/Q Rating
D D
E E
F F
J
G G
C
H D H
C
D I I I
J H
K H J K J
B I
K K
Low End Low End
Low High Low High
Sales Promotions / Advertising Search Engine Advertising / Retailer Discount
Copyright © 2019 GLO-BUS Software, Inc. Page 1
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