Strategic Management and Marketing Theory in the Creative Industries (6314M0213Y)
Institution
Universiteit Van Amsterdam (UvA)
All questions and my answers for the Strategic Management and Marketing Theory in the Creative Industries exam (December 2021). All the questions are in bold and my answer follows. Grade 9.6 .
strategic management and marketing theory in the creative industries
exam
uva
entrepreneurship and innovation in the creative industries
Written for
Universiteit van Amsterdam (UvA)
Business Administration Master EMCI
Strategic Management and Marketing Theory in the Creative Industries (6314M0213Y)
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Name & student
number:
Exam: Strategic Management and Marketing Theory in the Creative
Industries - 6314M0213Y
Date & Time: Tuesday, 21 December 2021, 12:00-14:00
Duration: Two hours
Some rules and comments!
Warning about fraud:
All cases of fraud will be reported. In the case of fraud, the maximum penalty is exclusion of
all exams for one full year. All exams are subjected to a plagiarism check.
It is not permitted to communicate with others during the exam.
Tools permitted:
All materials used during the course (i.e., literature, slides), dictionary, laptop, computer (only
for pdf, PowerPoint, and Word processing software).
Specifics of this exam:
This exam consists of four questions. You should answer the questions in English.
Each of the questions allows more than one “good” answer. Your score depends at least as
much on the quality of your (brief) argumentation as on the answer itself.
Limit your answer to 400 words per question. Each question counts for 25% of the grade.
It is an open book exam, which means that you may use all course materials.
You are required to use Word processing software to write down your answers. Make sure
you save your completed exam on your laptop (tip: save your work also during the exam).
• Use the following format to save your answers: Lastname-studentnumber.doc
• Add your name and student number to the header at the top of this form.
• Submit this answer form on December 21st before 14:01. You have only two hours.
Spend your time wisely.
• Submit this answer form via the Canvas course page (go to: “Assignments” à
“Exam submission”).
• You can only submit your answers as a .doc or .docx document. Files in .pages, .pdf,
or any other format than .doc or docx are not accepted.
Results:
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Good luck!
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