MRKT 3001 Week 6 Final Exam (Summer Quarter) A+ Grad Answers
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Course
MRKT 3001 Week 6 Final Exam
Institution
Walden University
MRKT 3001 Week 6 Final Exam (Summer Quarter) A+ Grad Answers:
1.Question: Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa, flours, vegetable oils, and protein products that are used in the manufacture of processed foods. ADM does not make products that are typic...
mrkt 3001 week 6 final exam summer quarter graded a
mrkt 3001 week 6 final exam summer quarter all correct answers
mrkt 3001 week 6 final exam summer
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MRKT 3001 Week 6 Final Exam
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Question 1
5.6 out of 5.6 points
Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa,
flours, vegetable oils, and protein products that are used in the manufacture of
processed foods. ADM does not make products that are typically sold to final consumers;
it makes business-to-business products. However, ADM is a major advertiser on news and
public affairs programs that appear on national television networks. The main objective
of ADM’s television commercials is to build goodwill for the company and to improve
relations with current and prospective shareholders. ADM is engaged in:
Selected
Answer: b.
Institutional
advertising
Correct
Answer: b.
Institutional
advertising
Question 2
5.6 out of 5.6 points
In the U.S. market-directed system, it is up to each to decide how effectively
individual firms satisfy the consumer’s needs.
Selected
Answer: b.
custo
mer
Correct
Answer: b.
custo
mer
Question 3
5.6 out of 5.6 points
Consumer satisfaction:
Selected
Answer: d.
Depends on consumers’ level of
expectation
Correct
Answer: d.
Depends on consumers’ level of
expectation
Question 4
5.6 out of 5.6 points
Godiva, a maker of expensive European chocolates, does not mention price in
its
magazine advertising. Instead, the ad copy mentions the quality of the ingredients, the
fine packaging, and the luxurious boutiques where Godiva chocolates are sold. Godiva
seems to be pursuing a pricing objective of:
Selected
Answer: b.
Non-price
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