1. Contact
information
2. Geographic
Not present or very poorly information When the
executed ( There is 3. Q&A following
4. Live chat aspects are
actually not much positive
5. Webshop taken care of,
Very or good. Does not meet
Rubrics Analyse Conclusion Score 1 functionality the following
Insufficient expectations or is poorly 6. Subscription points system
executed. A website that offer counts:
you will not actually 7. About us
visit). section At 1-2 : 1 point
8. Search At 3-4 : 2 points
Choose a suitable functionality At 5-7 : 3 points
scale to assign 9. Social media At 8-10 : 4
P (link to criteria) the score. 10. News section points
Executed, but at a level
Tink's website is very clear. They have a separate heading for each aspect to keep
that does not meet the
it organized. In addition, they use different fonts, sizes and colors. This makes it
clear what belongs together. They also have matching photos or illustrations for standard (Insufficient, it
most texts. They have also added several links to the product manufacturer's page. has not been executed
Pages (Pagina's) The lyrics are businesslike yet personal, with personal pronouns like 'you, your'. 2 Insufficient
properly and there is
There are no spelling errors. The texts are also written in an active way so that the It can be concluded that it is a clear website
The quality of the page has been analysed and consumer really has the idea to buy it. The important pages are easy to find in the where all the necessary information can be still too much missing.
assessed on the basis of 6 established criteria. clear footer at the bottom of the page. It clearly shows pages like 'contact us, found. Various fonts, colors and headings are When you can't do much
Based on the results, the final score of the shipping & payment, returns and about us'. The website also makes good use of used extensively. In addition, they score well on with the information).
content was clearly argued. keywords. So they stand out. the 6 criteria. As a result, they score a 4 out of 4. 4
Using Seoprofiler, Tink's website can be analyzed. There are 55 unique links out of
a total of 5,882. So relatively few unique links. Of the total, 71 links go to the Executed at a level that
homepage. This is relatively little, but it can also be concluded that there are fewer
complies with the standard
general links. Of the 5,882 links, 5,376 are trusted links. This equates to a
percentage of 91.4%. This is high, which means that only 8.6% have the 'nofollow' It can be said that Tink scores insufficiently. --> (Sufficient,
Pathways The routes to the website have been made clear label. This means that 8.6% has no influence on the status of linked pages. That is There are very few unique links considering the information is there and
and analysed. By means of an in-depth analysis relatively little and that is positive. The Link influence score (LIS) shows the total number of links. LIS is also below standard. 3 Sufficient
(Routes) it is quite well executed.
using an online tool (Seo profiler) it has been influence of a linked page in a search engine. A high LIS has a greater influence on However, the number of trusted links is very
determined which roads there are and/or which the ranking of a website than a low LIS. LIS is calculated by looking at the quality high. This makes that the number 2 out of 4 is There is still room for
refer to the right pages. Based on the results, a and quantity of a web page. Tink's LIS is only 6% which is very low. So there are given. There are both positive and negative improvement but this
clear argument was made as to the final score of not many websites with a link to Tink. So there is little influence on the ranking of things to mention, but in general they score website is usable).
the pathways. the linked pages. insufficiently. 2
Executed at a level higher
than the standard -->
Tink's website looks pretty good. It is a very clear page, but what is immediately Tink is easy to visit on a mobile phone and (Well done. There is
noticeable is that there are many aspects to see on the page. There are many desktop. However, Tink's website on a mobile
little to nothing to
headlines and many different points covered. This is reflected in the page speed. phone is very slow. On a desktop, the website
Performance
With the help of a Google tool, the page speed can be mapped. The page speed of scores an average speed. The website does look 4 Good complain about and that
(Prestaties)
Tink on a mobile phone is very low, only 25%. This falls in the red section which will good on both a mobile phone and a desktop. As which is not good are
The technical functioning of the website has been label the website as slow on a mobile phone. Tink scores better on a desktop. Here a result, Tink scores a 2 out of 4 in terms of
small things. Information
clarified and analysed. This was done with the a percentage of 67% is visible, which indicates an average speed. Tink is easy to performance. This is mainly because the speed
help of online tools. Based on the results it was reach on both a phone and a desktop and the page looks neat, but it is not very fast of a mobile is really substandard and the speed is good and useful.
clearly argued what the final score of the on a mobile phone. According to the Google tool, this can be improved by limiting of the site on a desktop is only average. There is Website works nicely).
performance is. unused javascript for both the mobile phone and the desktop. still much room for improvement here. 2
In collaboration with the group, 10 important aspects have been determined. These
aspects are shown in this excel file. The first point is contact information. Tink has a
special contact section with the various options for contacting Tink. The 2nd point is
geographical information, which is missing from Tink's website. It is not possible to
find where the company is located. The 3rd aspect is a Q&A. There is a search bar
in which questions can be looked up with the corresponding answer. In addition,
there are also recommended articles that address answers to possible questions.
The 4th point is a live chat. This is missing from Tink's webpage. Number 5 is
webshop functionality. When a search is made for a certain article, a link is made
to options for this in the webshop. In the case of informative texts about, for
Progression example, lamps, lamps that match this are displayed from the webshop. The online
store functions well. Number 6 is a subsribtion offering. When the consumer
registers for the newsletter, they receive a coupon worth 5 euros. Point 7 is the
about us section. It is also present on Tink's page, even with photos of employees.
The different goals for users have been mapped Point 8 is search functionality. There is a search bar in which you can search for Of the 10 important tasks for the consumer, 8
out (see link, do this with the group). questions but also for products. This works well and links to appropriate solutions. are fulfilled. Tink can improve by having a live
Subsequently, it was determined to what extent Another important aspect is social media. Tink is active on Facebook, Instagram, chat and displaying geographic data. In addition,
the website provides for the established goals. LinkedIn and Youtube. They do a lot with social media and have a reasonable there are also many other personal points on the
Based on the results it was clearly argued what following. The last important point is a news section. Various news items are website that fall outside the top 10 but are
the final score is of the possible goals on the posted on the homepage, in addition, news is also sent by email to customers who pleasant for customers, such as employee
website. have registered for this. reviews. Tink scores a 4 out of 4 on progression. 4
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