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AssignmentDigital Strategy
Development DS- 3
Group: MDMA3E Group 10
,Competitor Analysis Overview
Down below you can find a screenshot of the complete competitor analysis:
Key takeaways of the competitor analysis:
1. Importance of personalization of the website: Our analysis concluded
that 50% of the websites analyzed don’t have an “About us” section.
Customers care about who they are doing business with, and the
about us section offers the bridge between customers and the
website/ business. Not having this section can be a deal braker for
some customers as they lose trust and connection with the
business/website.
2. Importance of social media presence: Analysis of the progression p of
pour competitors revealed that 3 out 5 websites do have a good social
media presence. The websites regularly engage with their audience on
multiple social channels and keep their community active by posting
relevant content consistently. The 2 websites that didn’t score well in
this section did indeed have a lower following and online audience,
which is safe to be considered a missed opportunity. The key takeaway
of this point is that to increase potential success a website/business
should have a good social media presence.
3. Website performance: 4 out of the 5 competitors in the analysis scored
lower than 4 on the performance section of the analysis because of
how their websites performed on mobile devices. The most common
issue was slow page loading time on mobile devices. Page loading
speed, on mobile especially is a key factor affecting bounce rate as
well as SEO and Google ranking. The key takeaway on this topic is that
we have to be careful to optimize our website well for mobile and
watch out for the page loading speed on mobile, as well as on the
desktop version.
, Mission of our company
Our mission is "To offer the best-priced, accessible and understandable home
automation experience to everyone by combining the latest technology with
style, elegance and control of your lighting, shading, audio-visual, climate
and security systems in a simple and convenient way."
WHY IS THIS OUR MISSION?
We chose the above mission because it perfectly sums up of what we want
to do or how and why we want to do it.
For us as a group we think that smart home devices are important for our life,
we can remotely monitor our home appliances and ensure that all devices
are safely switched off. One of the biggest advantages of home automation
is that it keeps our abode safe, and prevents accidental fires, water leaks,
gas leaks, and other disasters. Smart home devices also help us in saving
money. Our energy bills are reduced as we can remotely turn off devices,
that we aren’t using. This is a huge convenience, and we have complete
control of household appliances and devices, without any extra effort.
The idea of our mission came after watching Simon Sinek’s Speech in TED
Talk. He explained about the golden circle model, and how it’s important for
the companies to start first from inside the circle which is “why” and going
outside the circle through “how and what” instead the other way around.
So based to the golden circle model the reason that we want to sell smart
home devices “why” is that we are committed to meet the goal of our
customers to achieve the highest standards of living by providing them with
the Fastest, Safest & Most Advance Technology Based Home Automation &
Energy Saving such as, smart speakers, smart curtains, smart lightings, smart
washing machine and any electronic home devices that you can think
about. To every Home Owner who is interested in Technology and living in
Europe, US and Asia.
The way we do it’s “how” by saving utmost concepts and solutions using the
most reliable and renowned products while demonstrating innovative
devices engineered to exceed our customers’ expectations. This is
accomplished by focusing on the design and quality to provide our
customers with a superior product and solutions for a comfortable, secure
and convenient living.
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