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MGMT 3850 QUIZ 1 QUESTIONS AND ANSWERS

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MGMT 3850 QUIZ 1 QUESTIONS AND ANSWERS Advertisers on a display network can pay through each of the following methods EXCEPT CPM (cost per mille) CPC (cost per click) CPA (cost per acquisition) flat fee The three broad methods of display ad targeting on Google’s display network are demogr...

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  • February 1, 2022
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  • 2021/2022
  • Exam (elaborations)
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MGMT 3850 QUIZ 1 QUESTIONS AND ANSWERS
Chapter 7

Advertisers on a display network can pay through each of the following methods EXCEPT

CPM (cost per mille)

CPC (cost per click)

CPA (cost per acquisition)

flat fee

The three broad methods of display ad targeting on Google’s display network are

demographics, behavior, ad size

people, demographics, ad style

people, behavior, content

audiences, demographics, content

A website that sells wedding dresses targets ads to (1) women (2) ages 22 to 35 (3) actively searching for

a wedding dress (4) with an interest in fashion (5) in the top 10% of income (6) within the greater

Denver area. What is a major downside of this targeting?

The audience will be so small that the ads are not likely to generate a large volume

It is unethical to use income as a targeting method

Some of those targeting methods cannot be combined on Google’s ad network

Demographics like gender and age cannot be used to target ads

An advertiser bids $10 CPM, achieves a 1% CTR and achieves a 5% conversion rate. What would an

equivalent CPA bid for this advertiser be?

$100

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