unit 1 assigment 2 btec business level 3 unit 1 assignment 2 exploring business business studies
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Assignment 1 - Exploring Business
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BTEC Business unit 1 assignment 1
BTEC business level 3 Exploring business (Harris Academy Chafford
Hundred)
, lOMoARcPSD|11837912
Unit 1: A&B: Exploring Business
For my assignment, I would be presenting and exploring the two contrasting, which are BMW and
WWF. I will be presenting the features of two contrasting features, explaining how stakeholders
influence the two businesses and how they maintain relationships with their stakeholders.
Exploring the organisational structure aims and objectives, then I will move onto how the structures
allow them to achieve their businesses, and lastly evaluate the reason for success of the businesses,
by using the evidence and research I have gathered.
In this section, I will be explaining the features of both BMW and WWF, that would include their
purpose, ownership, sector, scope and size.
BMW (standing for Bayerische Motoren Werke GmbH, which means Bavarian Engine works) is a
German multinational company which is a world leading premium manufacturer business as well as
one of the Germans big three manufacturers of luxury automobiles. Founded on the 7th March
1916, by Karl Rapp, Camilo Castiglioni, Gustav Otto and Franz Josef Popp. BMW is also a subsidiary
to; Rolls-Royce motor cars, drive now, BMW Bank, John Cooper works and many more. This
company is incorporated and owned by shareholders, of who are: Stefan Quandt, Susanne Klatten,
the Quandt family, and Public investors. BMW is headquartered in Munich Germany.
Their mission is “to become the world's leading provider of premium
products and premium services for individual mobility.”1 They also
‘include many categories such as goods, services, places, information
and ideas (most of them own tangible and intangible features)’2. In
terms of goods, they sell cars and engines, they are evaluated by their
quality and do not include variability, also in terms of services, they are
difficult to evaluate, perishability and variability, but on the other hand
services include variability (so being a market company they try to avoid
negative variability and keep improving positive variability such as
customisation), in addition BMW also provide car sharing services.
BMW targets customers from upper class social group as they are the people for whom BMW will
be affordable & moreover, they will appreciate the masterpiece. The global frontrunner, BMW has
positioned itself as a symbol of quality, technologically advanced, high performance & exclusive
automobile brand
BMW is a public limited company (PLC) since 1918, and is publicly traded on the Frankfurt
stock exchange, which means that the business is owned by shareholders, members of the
public and investors. Their total equity is €59.907 billion (2019).
Their shareholders are: Stefan Quandt (a German industrialist and engineer) who owns 29%,
Susanne Klatten (a successful investor and sister to Stefan Quandt)who owns 21%, the Quandt
family (a long-time shareholder of BMW AG, and between a brother and sister, they own half of the
company) and public investors own the other 50% 3
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Since BMW is a PLC that means they have a limited liability, which means that they have the benefit
of protecting their assets and shareholders/ investors as they will only lose the money that they
have invested into the company if the business was to fail, they will have better access to the
capital, shareholders would be able to buy and sell their shares and it would give the company a
respected profile. At the same time there is also the downfall of having PLC such as, the setting up
of costs can be expensive, less control of the company as shareholders and investors are also part
of the company, and the business must (by law) share their information to the public, which can
give competitors the advantage to use the information to their own benefit.
Primary Sector- is concerned with the extraction of raw materials or natural recourses, such as,
mining, coal, fishing, farming or oil production.
Secondary Sector- is production of manufacturing, which would involve extracting raw materials
and converting them into products, for example, food production, car manufacturers or building
companies.
Tertiary Sector- Provides services to consumers or businesses, for example financial, retail, schools
or restaurants.
Quaternary Sector- Provides information services, such as, ICT, computing, consultancy or research
and development.
Being an automobile manufacturer BMW comes under secondary sector, so they take raw materials
from the primary sector and produce products that are highly possible to be consumed by
individuals. Being in the secondary sector they form a substantial part of GDP, and they create
goods, in addition they help increase the growth of economic and is key for developed countries.
Moreover, as BMW is part of the secondary sector, they can gain more demands for more goods,
which leads to industrialisation.
Local Businesses- Is owned locally and provides goods and services to a local population. For
example, barbers or an independent Indian restaurant.
National Business- operates within the borders of a country, could be a local business but it might
be a franchise, such as, Costa Coffee or Kwik fit.
International Business- is a transaction that takes place across the outside of the national borders,
for instance, McDonald, KFC or Amazon
BMW is an international business as their transactions take place across national borders as they
operate 31 production and assembly facilities in 15 countries. Also, their BMW brand is represented
by around 4,400 dealers in 150 countries.
Micro business- has 9 or fewer employees
Small businesses- has 0- 49 employees
Medium businesses- has 50- 249 employees
(SMEs) Small Business Enterprise – includes Micro- medium size businesses, so 0-249 employees
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