FINANCE AO1 week 4 Quiz with Answers
1. The width of a product mix refers to the:
2. extent to which one product line differs from another. number of product lines handled by the organization. total number of items or products in the company's
product mix.
average number of products in each...
1. The width of a product mix refers to the:
2. extent to which one product line differs from
another. number of product lines handled by the
organization. total number of items or products in
the company's
product mix.
average number of products in each line.
1.5 points
QU E STI O N 2
1. Which of the following scenarios shows a person
purchasing convenience goods?
2. Aliyah and her husband finally pick a car after examining
many models.
Joshua buys a loaf of bread while shopping for provisions in a grocery
store.
After a lot of consideration, Jenna orders a solitaire ring from an
exclusive jeweler.
Alice purchases four kilograms of white sand for her Zen garden.
1.5 points
QU E STI O N 3
1. Which of the following is a variation of cost-oriented pricing?
2. Rate-of-return
pricing
Bundle pricing
Prestige pricing
Odd-even pricing
1.5 points
QU E STI O N 4
1. can be defined as the degree of excellence or superiority
that an organization's product possesses.
2. Reach
Depth
Qualit
y
Width
1.5 points
QU E STI O N 5
1. Which of the following statements regarding organizational goods is
true?
2. Buyers of organizational goods are generally ill informed.
Organizational goods are not purchased as means to an end but rather as
, an end in themselves.
Organizational goods are often purchased directly from the original source
with few middlemen.
The primary purchasing motive for organizational goods is convenience,
even if the costs are high.
1.5 points
QU E STI O N 6
1. is an organization wide commitment to satisfying customers
by continuously improving every business process involved in delivering
products or services.
2. Total quality management (TQM)
program
Capability Maturity Model Integration
(CMMI)
Just-in-case (JIC) manufacturing
Toyota Production System (TPS)
1.5 points
QU E STI O N 7
1. In the context of types of marketing intermediaries, which of the
following best describes a retailer?
2. A wholesale middleman especially in lines where selective distribution is
common
A business unit that negotiates purchases, sales, or both but does not take
title to the goods in which it deals
A merchant middleman who is engaged primarily in selling to ultimate
consumers
A middleman who serves as a go-between for a buyer or seller without
assuming title risks
1.5 points
QU E STI O N 8
1. A fad can be best described as a(n):
2. product that has a lengthy period of popularity, which gives competitors the
chance to capitalize on the product.
accepted and popular product that goes through repetitive cycles of
popularity.
specialty product that has retained its popularity for a long time.
product that experiences an intense but brief period of popularity.
1.5 points
QU E STI O N 9
1. The generalist viewpoint about the contribution of advertising to the
economic health of a firm is primarily concerned with:
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