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COM 2602 Assignment 1
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COM 2602 Assignment 1
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Name: Kelly-Ann AdonisStudent Number:
53454383
Module: COM2602
Assignment Number:
838960
,DECLARATION
, TABLE OF CONTENTS PAGE
1 INTRODUCTION 1
2 COMMUNICATION IN THE ORGANISATION
2.1 Business communication 2
2.2 Marketing communication 2
2.3 Public relations 2
2.4 Corporate strategy 3
2.5 Business strategy 3
2.6 Strategy communication 3
2.7 Communication strategy 3
2.8 Communication of strategy 3
3 RATIONALE FOR INTEGRATING ORGANISATIONS
COMMUNICATION
3.1 Duncan (2002) three primary areas where change and
evolution have led to the need to integration 4
3.2 Historical development of communication integration 5
4 COMMUNICATION INTEGRATION PROCESSES AND
PRINCIPLES
4.1 Five drivers of integration 7
4.2 Uniformity 8
4.3 Endorsement 8
4.4 Variety 8
5 INTEGRATED COMMUNICATION MEASUREMENT
5.1 Three integrated communication models 9
5.2 Process of integration 10
5.3 Output of integration 10
5.4 Outcomes or effects of integration 10
6 CONCLUSTION 11
SOURCES CONSULTED 12
ADDENDUM A: SELF-ASSESSMENT AND SELF- REFLECTION 13
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