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Samenvatting Growth Hacking (ENTSAL02J2) $4.23   Add to cart

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Samenvatting Growth Hacking (ENTSAL02J2)

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In dit document vind je aantekeningen uit de readers en de lessen van Growth Hacker jaar . De samenvatting bevat afbeeldingen uit de readers en online les materiaal. Cijfer: 8,0!

Last document update: 2 year ago

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  • February 4, 2022
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2  reviews

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By: misso84 • 5 months ago

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By: lisanneklos • 5 months ago

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Good morning Misso84, I saw that you had also written a review on a summary earlier. May I ask what is the reason for the 2 star review? I would love to hear what could be better/different to improve my summaries! Greetings, Lisanne

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By: duijnbruning • 2 year ago

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Growth Hacking


Week 1 – Digiles

Wat is Growth Hacking?

Growth Hacking is in de kern een data gedreven marketing techniek. Die gebaseerd is op razend
snelle experimenten om groei te behalen.

Waarom Growth Hacking?

In een dynamischer wordende wereld, wordt traditionele marketing steeds irrelevanter. Growth
Hacking is de techniek waarmee je nu voor je startup snel, efficiënt en goedkoop groei kunt
realiseren.

Visie van Growth Hacking tools

De basiskennis over Growth Hacking en kennis over welke tools er beschikbaar zijn om te hacken en
te meten.

Wat is een Growth Hacker?

Dit is iemand die bijna vanuit religieus fanatisme bezig is met groei. Alles wat hij doet, elke actie, elke
stap heeft maar 1 doel en dat is groei.

Verschillen traditionele marketeer en Growth Hacker

1. People

,2. Approach




3. Channels




4. Process

, Growth Hacking model van Growth Tribe

Vier disciplines:

- Data and testing
- Creative marketing
- Tooling & automation
- Behavioural psychology




Welke skill-set heeft een Growth Hacker?

Een Growth Hacker heeft een T-shaped skills-set. Dit houdt in dat hij van alles een beetje weet en van
een paar (2) heel veel weet.




Viral Growth

Viral Growth is het topje van de ijsberg, dat wat mensen zien. Voor de buitenwereld lijkt alsof
sommige bedrijven van niets naar miljoenen (gebruikers) gaan. Om Viral Growth te krijgen heb je
veel andere facetten nodig. Zoals hieronder weergegeven.

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