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College 1 Aantekeningen International Classroom I - Service Management Service Management, ISBN: 9780273732037 $3.21
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College 1 Aantekeningen International Classroom I - Service Management Service Management, ISBN: 9780273732037

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  • International Classroom I - Service Management
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  • Haagse Hogeschool (HHS)
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  • Service Management

Notes International Classroom l - Service management Book: Service Management; an integrated approach College 1: chapter 16 Developing sustainable strategies H16

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  • February 7, 2022
  • 4
  • 2018/2019
  • Class notes
  • ?
  • College 1: chapter 16 developing sustainable strategies

Subjects

  • college 1
  • aantekeningen
  • international classroom
  • service management
  • h16
  • notes
  • developing sustainable strategies

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  • Haagse Hogeschool (HHS)
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By: maxevisser • 10 months ago

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Content preview

Service management
Lecture 1: chapter 16 Developing sustainable strategies
4 September 2018

The field of strategy making (Treacy & Wiersema)
Setting
objectivesdesir
able future


WANT



Managing
thefirm- SHOULD CAN
environmentfit Allocating
resources

ALLOWED



Defining ethical
standards



Want: What are a organization want to do?
- Desirable future & service concept
Should: What should we do as an organization? You look at your environment
- Customer & environment focus
Can: How can I used these resources to be the best/cheapest etc.
- Limited tangible and intangible resources
Allowed: Its about your standards, norms, it’s where you stand for.
- Corporate values & business ethics

In example: IKEA
- Want (objectives)
o The IKEA vision is to create a better everyday life for the people. We make it
possible by offering a wide range of well-designed, functional home furnishing
products at prices so low that as many people as possible will be able to find
them.
- Should (environment)
o Large segments of market are interested in furniture that is cheap, functional
and attractive. It also shapes the market.
- Can (resources)
o 2000 suppliers, intangible resources and firm addressable resources
- Allowed (corporate values)
o Thrift, inventiveness and hard work

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