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AQA A Level Human Geography Changing Places Case Study $4.04   Add to cart

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AQA A Level Human Geography Changing Places Case Study

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Case study notes on Birmingham - Changing Places AQA 9-1 A Level Human Geography. I got an A* in my A Level Geography.

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  • February 9, 2022
  • 4
  • 2020/2021
  • Case
  • Aqa
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Birmingham Case Study 11/12/2019
 Re-urbanisation
 Regeneration
 Marketing
Rebranding – reinventing a place for economic reasons. Normally undertaken by an agency
to try and attract investment into an area. They aim to ‘sell’ the place.
Reimaging – reinventing a place for cultural reasons. Aims to change the way a place is
represented in the media etc. and can be about contesting other images.
Re-making – an umbrella term bringing together social, physical, economic and cultural
changes a place may experience, including ones which are not deliberate.
Problems for Birmingham’s CBD:
CBD – Central Business District
 Bullring developed into a shopping centre in the 1960s
 ‘brutalist’ design – ugly, unpopular, concrete jungle
 43% of people unemployed in 1987
 Broken infrastructure eg. escalators
 Fear of crime put people off using subways etc
 Competition forced lots of shops to close – dereliction made the area more
unappealing, so the problem worsened and less and less people came
 Increased levels of crime due to homelessness, drug addictions etc.
1980’s Birmingham:

 Derelict factories
 Depressed – economic recession
 No greenery – Urban Concrete Jungle
 Highly congested, grey & dismal

Wider Issues Affecting Birmingham:

 Inner city riots eg. Handsworth Riots
 Unemployment
 Homelessness
 National & international negative image

How Is Birmingham’s CBD Fighting Back:

The city centre is the cornerstone of the City Council’s commitment to raise Birmingham’s national
and international profile. Is becoming highly attractive and accessible to visit and for business.
Reputation and influence as a major business, tourism and international meeting place is continually
growing.

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