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Academic Essay for The Role Of Emotions In Political Communication
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This is my academic essay for The Role of Emotions. I got a 7.9 :)
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1“Oh my God! Is this news media propaganda or an academic
essay?!”
‘The use of emotions in news media reporting and/or public debate is not
part of the problem but rather part of the solution to engage a citizenry
which is increasingly disengaged and cynical about politics’
Word Count: 907
, 2
“These new ‘COVID-19 variants’ are just media fanfare,” said my
cousin, who is studying to be a health care worker, “I only read scientific
articles now”. To me, this sounded contradictory since the new variants,
such as the British one, have been empirically confirmed and investigated
by prominent scientists and organisations (Iacobucci, 2021; Mahase,
2020). However, it became clear that he mostly did not trust the way the
media portrayed COVID-19 news and thus chose to disengage with news
media as a whole. His wariness is symbolic of the low media trust
amongst citizens in these current times, who see the portrayal of emotion
in news as something inherently negative (such as “overdramatising”
COVID-19 news). However, there is an increasing number of scholarly
research that shows that the use of emotions in news and in public debate
can lead to a positive impact on political engagement, which is why in this
essay I will argue in favour of the statement “The use of emotions in news
media reporting and/or public debate is not part of the problem but rather
part of the solution to engage a citizenry which is increasingly disengaged
and cynical about politics”.
For the sake of clarity of terms used in this essay, I will firstly define
two concepts. The first is “emotion”, which is composed of four
dimensions: affective, cognitive, conative and physiological (Wirth &
Shramm, 2005). In this essay, the affective dimension, which deals with
feelings of arousal, and the cognitive dimension, which deals with mental
processing of emotions and events, will be the main focus. Additionally, it
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