Other
Communication Research; Content Analysis
- Course
- Institution
COM3706 ASSIGNMENT 03 FOR 2021 FINAL PORTFOLIO :2021 Got distinction 82%
[Show more]
3 reviews
By: clint4 • 2 year ago
By: jannyrandacharles • 2 year ago
thank you
By: lethabomas • 2 year ago
By: jannyrandacharles • 2 year ago
Thank you
By: bothomagama-oagile • 2 year ago
By: jannyrandacharles • 2 year ago
Thank you
Seller
Followjannyrandacharles
Reviews received
Content preview
COMMUNICATION RESEARCH(COM3706)
PORTFOLIO
STUDENT NUMBER:
Semester 1: Assignment 03
Unique assignment number: 609218
by
Janny Musiko Charles
,TABLE OF CONTENTS Page
1 MAIN ISSUE 1
2 RESEARCH CRITERIA 1
2.1 Relevance 1
2.2 Researchability 2
2.3 Feasibility 2
2.4 Ethical acceptability 2
3 EXTENT 2
4 POPULATION 3
4.1 Target population 3
4.2 Accessible population 3
4.3 Population characteristics 3
4.4 Unit of analysis 3
5 ASSUMPTIONS and SUB-ISSUES 4
5.1 Four assumptions & Four sub-issues 4
6 GOAL and OBJECTIVES 4
6.1 Nature of goal 4
6.2 Objectives 5
7 RESEARCH QUESTIONS 5
8 THEORETICAL APPROACH 5
9 RESEARCH DESIGN 8
9.1 Inductive and deductive reasoning 8
9.2 Objectives of research 9
9.3 Why nature of design is qualitative and quantitative? 9
9.4 Data collection method and method of analysis 10
10.1 Steps of critical content analysis 10
10.2 Levels of measurement 10
10.3 Sampling method 11
10.4 Contextualising samples 12
,10.5 Steps of data collection 12
11 DATA ANALYSIS 13
11.1 How the quantitative and qualitative data was analysed 13
11.2 Replication of the study 14
11.3 Tally sheet 14
12 FINDINGS 15
12.1 Qualitative findings 15
12.2 Accept or Reject Assumptions 24
13 CONCLUSION 25
SOURCES CONSULTED 28
ADDENDUM A: SELF-ASSESSMENT AND SELF-REFLECTION 29
, INTRODUCTION
The focus of this assignment will be a content analysis of eight different
creative concepts and their characteristics that will be found in eight
advertisements from two separate publications. The publications identified
for the advertisements are April/May 2021 True Love magazine and May
2021 Woman & Home magazine. According to Du Plooy (2009:213) content
analysis is a methodology applied to explore, describe and infer
characteristics of messages. The content analysed will range from pictures
and graphics used, slogans, text applied, including headlines used in the
advertisements.
1. MAIN ISSUE
A quantitative and qualitative, cross-sectional study which aims to explore
and describe different creative concepts and their characteristics applied in
eight different selected advertisements in two different publications –
April/May 2021 True Love magazine and May 2021 Woman & Home
magazine by means of a content analysis.
2. RESEARCH CRITERIA
2.1 Relevance
The topic of creative concepts in adverts is relevant to communication
because advertising is an important subject in communication studies and
the major source of income for most publications. Advertisers know that
clients have diverse needs, and they are forced to communicate their
persuasive messages in imaginative ways (Du Plooy 2009:263). The
content analysis will explore and describe different creative concepts
used in advertisements and their characteristics.
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller jannyrandacharles. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $8.78. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now