Notas de lectura
Consumer Behavior Analysis (MKTG425) Class Notes - Ch 3: Perception
- Institución
- Towson University
These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 3: Perception. The notes involve details on the 3 Stages of Perception, Sensory receptors and stimulate, perceptual positioning, and schema.
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