Consumer Behavior Analysis (MKTG425) Class Notes - Ch 3: Perception
These are class notes from Consumer Behavior Analysis (MKTG425) class which cover Chapter 3: Perception. The notes involve details on the 3 Stages of Perception, Sensory receptors and stimulate, perceptual positioning, and schema.
Written for
Document information
- Uploaded on
- February 16, 2022
- Number of pages
- 3
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Hoff
- Contains
- Class 3
Subjects
- marketing
- business
- consumer behavior
- perception
- 3 stages of perception
- attention
- interpretation
-
exposure
-
sensory stimuli
-
sensory receptors
-
perceptual positioning
-
schema
-
consumer behavior analysis