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Unit29 Assignment2 (Distinction part)

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This is the distinction section of the assignment. You can either hand something like this in or take the distinction to put onto your powerpoint. Go to my Unit29 Assignment2 Bundle to get everything you need for the assignment to get a Distinction level grade.

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  • February 16, 2022
  • 17
  • 2021/2022
  • Essay
  • Unknown
  • A+
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Unit 29 Relationship Marketing
Handout
Amy Louisa Riley
10/12/2021

, CONTENTS PAGE

Figure 1.1 – Introduction/Background of relationship marketing in Amazon.



Figure 1.2 – Types of Information used by Amazon to develop relationship marketing activities.



Figure 1.3 – Relationship marketing and the marketing mix.



Figure 1.4 – Analysis of the use of relationship marketing information in developing customer
relationships



Figure 1.5 – Evaluation of the effectiveness of the relationship marketing methods used at
Amazon.



Figure 1.6 – Evaluation of the importance of customer information to the development and
implementation of successful relationship marketing at Amazon.



Figure 1.7 – References.

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