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Supply Chain ManagementBMO-24806
Period 2 2021
Wageningen University
Example Exam Questions
,Practical information about the exam
Multiple Choice questions from 5 disciplines on the various course subjects
‘’Closed book’’ exam
Lecture 1 – Introduction (Chapter 1)
Lectures 2, 3 and 4 Customer fulfillment strategies –
new product development – relationships management
(Chapter 2, 4 & 11)
1. What is the limitation of a customer service strategy? With a customer service
strategy, companies can... a) Focus too much on historical needs of customers
b) Become very good at something that customers do not value
2. According to Ernst’s literature review presented during the lectures, what
aspects are essential to guarantee the success of a new product development?
a) Continuous commercial assessment, support from top management, and a
market orientation
b) Well-functioning design team, good preparation, and creativity/innovation
3. Which statement is correct? A strategic alliance...
a) Requires strategical use of fairness and efficiency
b) Provides specific, tangible benefits to both sides of the
alliance
4. In .......negotiations, companies have to divide multiple
resources.
a) Integrative
b) Distributive
5. One way to create value in negotiations would be to focus on....
a) Perceived quality
b) Differences in expectations
, 1. According to transaction cost theory, companies develop strategic alliances when the market
contains…uncertainties or when there is a … degree of asset specificity.
a. Few, low
b. Many, high
2. Which of the following statements about value-based pricing is correct? In value-based pricing…
a. The customer price is calculated as a fixed value on top of production costs
b. A value pool is compared to the production costs of a new product
3. Customers use prices as a quality indicator when there is…expected variation between products
in …
a. Large, quality
b. Small, availability
4. When customers are involved in NPD by identifying unmet needs and by testing prototypes of
the new product, this is called
a. Design by customers
b. Design with customers
5. When a company develops a new product to create high product quality value, they…. When a
company develops a new product to be high in launch flexibility, they…
a. Introduce their product next to their existing product, replace their existing product with
the new product.
b. Replace their existing product with the new product, introduce the new product next to
their existing product
6. Company AYZ want to develop a new product, it has support from top management, a skilled
team, and some”B” suppliers that will have some time to take part in the NPD. Would you advice
the company to use early supplier involvement?
a. Yes
b. No
7. Which one is correct? Two supply chain actors
a. Have a strategic alliance. Therefore, they engage in integrative negotiations.
b. Engage in integrative negotiations. Therefore, they have a strategic alliance.
8. “We intend to make our products more attractive and valuable for consumers, by changing the
shape of our packaging. From now on, our drinks can be bought in square shaped biodegradable
bottles instead of round-shaped cans.” This company aims to create customer value using:
a. Extrinsic quality
b. Intrinsic quality
9. John is negotiating with a potential supplier about a new delivery contract. The supplier makes
an extreme first offer. How can this first offer influence the negotiation process?
a. It shows the suppliers winner’s curse: the supplier overestimates his probability of
getting a better agreement
b. It works as an anchor: John will adjust the offer insufficiently for a final agreement
10. Sequential NPD is…
a. Project based, cross-departmental, and adaptive
b. Time consuming, inefficient and rigid
11. “A measure of usefulness or want”. Is this a good definition of perceived value?
a. Yes
b. No
12. Which of the following statements is correct?
a. An agreement within the ZOPA can be worse than your BATNA
b. Despite the zero-sum nature of distributive negotiations, both parties can benefit from
an agreement in such negotiations
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