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Samenvatting recht voor marketeers
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13 JANUARI 2021RECHT VOOR MARKETEERS 3
SAMENVATTING
LAUREN DEPONDT
ARTEVELDEHOGESCHOOL
[Bedrijfsadres]
,Inhoudsopgave
1. Inleiding en gebruik wetgeving................................................................................................................... 4
1. Opfrissing..........................................................................................................................................................5
Harmonisatie (EXAMENVRAAG).......................................................................................................................7
Hiërarchie der normen.....................................................................................................................................7
Werkcollege 1.......................................................................................................................................................8
A. WETGEVING..................................................................................................................................................8
B. RICHTLIJNEN BIJ HET GEBRUIK VAN WETGEVING........................................................................................9
C. WETGEVINGSGEWENNING...........................................................................................................................9
2. HANDELSPRAKTIJKEN, MARKTPRAKTIJKEN EN RECLAME..........................................................................10
2.1 Handelspraktijken.........................................................................................................................................10
Wetgeving.......................................................................................................................................................10
Verboden praktijken:......................................................................................................................................11
Handelspraktijken = B2C.................................................................................................................................11
2.2 Marktprakrijken + RECLAME........................................................................................................................14
Reclame..........................................................................................................................................................14
Marktpraktijken (B2B)....................................................................................................................................16
3. Lotterijen en kansspelen + verkoop met verlies........................................................................................18
3.1 Lotterijen.......................................................................................................................................................18
3.2 Kansspel........................................................................................................................................................18
Wedstrijd........................................................................................................................................................18
3.3 Verkoop met verlies......................................................................................................................................18
Wat is verkoop met verlies.............................................................................................................................19
4. Vergelijkende reclame.............................................................................................................................. 20
Voorbeelden........................................................................................................................................................20
Optreden tegen reclame.....................................................................................................................................23
Reclame..............................................................................................................................................................24
Richtlijnen voor influencers:...........................................................................................................................24
Vragen uit het handboek:...................................................................................................................................25
5. Verkoop op afstand en koppelverkoop..................................................................................................... 26
5.1 Verkoop op afstand of buiten de onderneming............................................................................................26
Bijkomende rechten (2)..................................................................................................................................27
Vragen in het boek:........................................................................................................................................29
Koppelverkoop of gezamenlijk aanbod..............................................................................................................30
Vragen in het boek:........................................................................................................................................30
Uitbreiding:.....................................................................................................................................................30
Extra les koppelverkoop.................................................................................................................................31
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, 1. Moet je een gratis gekregen elektrische fiets bij afsluiten van een krantenabonnement teruggeven als het
abonnement vroegtijdig wordt stopgezet?........................................................................................................31
2. Heb je een herroepingsrecht als je een fiets koopt van een particulier op tweedehands.be.........................31
3. Mag je met een defect product dat je gratis kreeg bij aankoop van een ander product (in het kader van
koppelverkoop) naar de handelaar stappen omtrent garantie? Wat zijn de voorwaarden?............................31
4. Wat zijn de gevolgen wanneer je abbonement stopzet na 3 maanden waarbij je gsm voor 1euro hebt
gekregen?...........................................................................................................................................................31
6. Intelectuele eigendommen....................................................................................................................... 32
6.1 auteursrecht.................................................................................................................................................32
Wat is auteursrecht?......................................................................................................................................32
Inhoud.............................................................................................................................................................32
Tot wie moet ik me wenden?.........................................................................................................................32
Creative commons..........................................................................................................................................32
Naburige rechten............................................................................................................................................33
Databanken....................................................................................................................................................33
Merken...........................................................................................................................................................33
Vragen handboek auteursrecht......................................................................................................................34
VRagen handboek merkenrecht.....................................................................................................................34
Werkcollege........................................................................................................................................................36
VRAAG 1..........................................................................................................................................................36
VRAAG 2..........................................................................................................................................................36
VRAAG 3..........................................................................................................................................................36
VRAAG 4..........................................................................................................................................................36
VRAAG 5..........................................................................................................................................................36
VRAAG 6 ( woorden invullen).........................................................................................................................37
VRAAG 7..........................................................................................................................................................37
VRAAG 8..........................................................................................................................................................37
VRAAG 9..........................................................................................................................................................38
VRAAG 10........................................................................................................................................................38
VRAAG 11........................................................................................................................................................38
VRAAG 12........................................................................................................................................................38
VRAAG 13........................................................................................................................................................38
VRAAG 14........................................................................................................................................................39
VRAAG 15........................................................................................................................................................39
VRAAG 16........................................................................................................................................................39
VRAAG 17........................................................................................................................................................39
VRAAG 18........................................................................................................................................................39
VRAAG 19........................................................................................................................................................40
VRAAG 20........................................................................................................................................................40
VRAAG 21........................................................................................................................................................41
VRAAG 22........................................................................................................................................................41
VRAAG 23........................................................................................................................................................41
VRAAG 24........................................................................................................................................................41
VRAAG 25........................................................................................................................................................41
VRAAG 26........................................................................................................................................................41
VRAAG 27........................................................................................................................................................41
VRAAG 28........................................................................................................................................................42
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, VRAAG 29........................................................................................................................................................42
VRAAG 30........................................................................................................................................................42
VRAAG 31........................................................................................................................................................42
7. Prijsvermindering - Solden....................................................................................................................... 43
Promoties inzake prijzen:....................................................................................................................................43
Gewone prijsverminderingen.........................................................................................................................43
Bijzondere prijsverminderingen.....................................................................................................................44
Oefeningen.........................................................................................................................................................46
Opgave 1 - uitverkopen..................................................................................................................................46
Opgave 2 – Zeb v. Unizo.................................................................................................................................46
Opgave 3.........................................................................................................................................................48
Opgave 4.........................................................................................................................................................48
Opgave 5.........................................................................................................................................................49
Opgave 6.........................................................................................................................................................49
Opgave 7.........................................................................................................................................................49
Stellingen boek:..............................................................................................................................................50
8. Ondernemingsrecht en sociaal recht......................................................................................................... 51
Ondermingsrecht......................................................................................................................................... 51
Vrijheid van ondernemen en algemene verplichtingen van de onderneming..............................................51
Vennootschapsrecht...........................................................................................................................................51
VENNOOTSCHAPSRECHT (DE ELEMENTEN WEL KENNEN).................................................................................55
VENNOOTSCHAPSRECHT....................................................................................................................................57
Techniek van de rechtspersoonlijkheid..........................................................................................................57
Beperkte of onbeperkte AANSPRAKELIJKHEID...............................................................................................58
Organen van de vennootschap.......................................................................................................................60
Sociaal recht................................................................................................................................................ 62
Werk gevonden...................................................................................................................................................62
Soorten contracten.........................................................................................................................................62
Werk verloren.....................................................................................................................................................64
9. GDPR en Privacy....................................................................................................................................... 64
Stellingen GDPR..................................................................................................................................................64
Basisbegrippen – verwerkt mijn onderneming persoonsgegevens?..................................................................65
GDPR...............................................................................................................................................................66
GDPR voor KMO’s..........................................................................................................................................66
Plichten – waar moet ik rekening mee houden?...........................................................................................68
Rechten van de betrokkenen?............................................................................................................................70
Welke rechten moet de onderneming aan de betrokkene geven?...............................................................70
Oefening GDPR...................................................................................................................................................71
10. SOCIALE MEDIA...................................................................................................................................... 71
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