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our healhty nation unit 8 assignment 2
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full assignment on unit 8 our healthy nation where I talked about change for life. i recieved a distinction.
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Rachel Binks57357
Unit 8
Assignment 2
1:0 Introduction
In my report I have chosen to look at the change4life campaign which was launched
in (2009) as part of a national ambition set out in the governments healthy weight
healthy lives (2008) and recently in (2021) it has teamed up with the brand better
health and their role as health promoters are to promote a better healthier lifestyle
which is aimed at both adults and children and get information across to children
from a young age. Better health is there to motivate and enable the population to
lead an active and healthy lifestyle which will improve not only our physical health
but also our mental health. Change4life work with public, private and third sector
organisations to make a real difference to people’s health and well being, they do
this by continuing to create campaigns in which to catch the attention of the public,
kids, and adults alike. Change4life target children by making the healthy lifestyle
pack kid friendly by containing games and exciting meal ideas. The idea of the
change4life campaign is to raise awareness of good health, diet and exercise and
instil these ways in children’s minds from a young age this will then reduce health
inequalities among the population. If health is monitored then you have a better
chance to catch the early signs of diseases, early treatment can have a great effect
on the results. Children are more at risk from obesity as they do not really have the
choice from birth, it is down to the parents and how they feed their child, but also
down to their lifestyle people who are from poorer families are not able to eat healthy
all the time due to cost as the cost of eating healthy is a lot more then some of the
unhealthier cheaper choices available in supermarkets. As well as food choices
children learn behaviours it is like monkey see monkey do so they interpret their
behaviour from parents, so if their parents lead an active lifestyle like going out
jogging or bike riding then the children are more likely to want to have this chance
also, whereas if a parent sits on the sofa all-day binge-watching Netflix, then the
child sees this as normal so that’s what they do. By change4life doing this campaign
and promoting it through schools, GP’s and dentists and handing out the brightly
coloured leaflets it is increasing the awareness of obesity and tooth decay and many
other health problems related to living an unhealthy lifestyle. The more people that
see the campaign and know about it then the more people are likely to get on board.
1:1 The role of Health Promoters
The role of organisations such as the NHS is to not only treat people when they are
ill but also to help them stay well. They do this by promoting healthy living and
lifestyle changes and choices. The PHE campaign helps parents identify things that
can harm the health of their children by eating and drinking too much sugar,
saturated fat and salt which can lead to obesity and tooth decay. By encouraging
children from a young age, they are more likely to carry these good habits
throughout life and make better choices when it comes to food and exercise.
2:0 approaches to Promoting Public Health and Wellbeing
,Rachel Binks
57357
Unit 8
Assignment 2
Change for life promote healthy eating by involving other agencies, they do this so
that they can get the message across about the importance of healthy eating. The
way in which they get their campaign messages out to people on a bigger scale is by
using retailers such as Asda, Disney, boots, and Aldi these are just a few of the ones
that they use. By using named brands like these they have more chance of there
campaign being a success and more people accessing the service they offer.
Change for life also need to ensure that the message is consistent so if there is a
campaign poster in the doctors there also needs to be one in the dentist so that the
message is being reinforced as change for life focuses on sugar swaps in our diet,
we also need to be aware of the health implications that it can have on our oral
health as well. Too much sugar in our diets can cause a build up of decay in our
teeth leading to gum disease or needing dental treatment such as a filling or tooth
removal.
Below is a change for life poster on the benefits of eating and drinking healthy to
protect our children’s teeth, it gives advice on the types of things in which we can
swap and things we should avoid like fizzy drinks.
Posters like these when they are up in places like a doctor or dentist waiting room
the bright colours and the colourful people grab the attention of children and make
them take notice and are quite interested in knowing what they are about. The NHS
work very closely with change4life to incorporate its ideas into the school. For
example, using the eat well guide to plan meals and teaching cooking and nutrition
into the curriculum. Schools across the globe have collaborated with the organisation
and they have been provided with lots of activities and information to teach their
children all about the campaign and how to live a healthier lifestyle, this includes tips
and recipes, food preparation and ideas for PE classes to keep them active.
Health education and awareness Change4life has a range of health awareness to
promote its campaign. For example, on the website it has a sugar calculator where
you can input information about snacks, and it says how much sugar you had. This is
a good promotion because it removes the naivety where an adult might have false
ideas that they are doing the right thing when it comes to eating healthy, but they
really have no clue as to how much sugar is in products. The change4life is set out
to be easily accessible for adults and children with bright pictures and a clear layout.
The sugar calculator helps the public become aware that without knowing they may
be giving their child too much sugar. Change4life features fun quizzes to test the
public's knowledge on which food has the most sugar. This is because a quiz will
make the public aware of how much sugar is bad in a fun way, being educational
and easy to remember. They will then unconsciously recall the information and
hopefully make better food choices. There is also fun filled games and colouring
pages on the website. One of the games includes a hangman game with sugar
cubes and you must spell the alternative food. For example, it features orange juice
and has 4 sugar cube spaces to fill in the healthy alternative which is milk. These are
educational and at same time encouraging healthy lifestyle. It is teaching the child
about other healthy types of food. A child will associate the orange and milk and the
, Rachel Binks
57357
Unit 8
Assignment 2
picture of 9 sugar cubes. They will be much more likely to want milk instead or at the
very least be aware of how much sugar they are consuming. The campaign also
offers teaching packs that contain certificates and stickers. It is a sheet that reads
that for every swap you make stick on the chart how much sugar cubes you are not
having. For example, from eight cubes for a yogurt to three means the child will have
five stickers. These stickers are used to get a certificate and join in to get a pack of
Disney cards or other healthy promotional goods. These are a very good idea as
children like to be rewarded and they make the children aware as well as educate
them. Change4life has simple adverts with multi coloured characters and music that
catches the attention of children. These adverts are vital for making the public aware
and feature bright colours to catch our eye. Change4life promotes good health
because they have sister campaigns such as swim4life, and run4life and Disney 10m
shakeups. These make the public aware of the kinds of hobbies that encourage a
good lifestyle and that many of them are free and do not take up a massive amount
of time. These help the campaign because they make it seem more realistic and fit
into everyone's lifestyle more easily.
According to the NSMC website the research programme consisted of five phases:
1. Review of the existing evidence base in both academic and market research
2. Quantitative segmentation of 883 families of children aged 2 to 10 using the
TNS Family Food Panel and bespoke surveys
3. Qualitative research by 2CV into current behaviours and attitudes and
opportunities for intervention focusing on those families identified as a priority
in the segmentation
4. Proposition research by 2CV to identify the most effective ways of tackling the
issue of family diet and activity levels and promoting behaviour change
5. Qualitative research with six ethnic minority communities – Pakistani,
Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh, and Black
Caribbean communities
When this research project was carried out it came across that there is an
issue with childhood obesity since there was no universally accepted model of
behaviour change regarding obesity and since this was the first time any
government had implemented a programme of this nature the team believed
that the programme needed two stages 1. Creating the right preconditions for
behaviour change and 2. Supporting people on a behaviour change journey.
The scoping work resulted in the development of a marketing strategy, which
set out what the campaign would say and what tools, techniques and products
would be provided at each stage.
In February 2010, the Government published a full evaluation report of the
first year of Change4Life.
Year 1 Year 1
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