Essay
T4 Event Marketing Essay (7,1)!
- Course
- Institution
Voor het vak evm moesten wij een essay uitwerken. Dit heb ik gedaan voor het bedrijf Tony Chocolonely. Het vak heb ik afgerond met een ruim voldoende, namelijk een 7,1!
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,INHOUDSOPGAVEVoorwoord.........................................................................................................................................................3
Omschrijving opdrachtgever......................................................................................................................4
Scenariostudie.................................................................................................................................................6
Marketingmix...................................................................................................................................................7
Strategische doelstellingen.........................................................................................................................9
Doelgroep..........................................................................................................................................................9
Domeinkeuze.................................................................................................................................................10
Costumerjourney..........................................................................................................................................11
Conceptomschrijving...................................................................................................................................12
Evaluatie/effectmeting................................................................................................................................14
Accountability................................................................................................................................................15
ROI.....................................................................................................................................................................17
Literatuurlijst..................................................................................................................................................18
2
Roos van der Pluijm
Hotel & Event Management 3
, VOORWOORD
Mijn naam is Roos van der Pluijm en ik studeer Hotel & Event Management aan de
Hogeschool Tio in Rotterdam. Voor het vak Event Marketing moeten wij zelf een
evenement voor een zelfgekozen organisatie bedenken en uitwerken. Ik wist al in
de eerste les dat ik het graag over Tony’s Chocolonely wilden doen, want ik vind
het een heel leuk bedrijf en goed vindt waar zij zich allemaal voor inzetten. Ik heb
dit toen ook als voorbeeld gebruikt toen wij snel een concept moesten bedenken in
tweetallen.
3
Roos van der Pluijm
Hotel & Event Management 3
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