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EPM verslag
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Verslag voor het vak Event Project Management
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EVENT PROJECT MANAGEMENTBeekenkamp Plants – Case 3
Roos van der Pluijm
Hotel & Eventmanagement 2019 – 2020
Event Project Management
,INHOUDSOPGAVE
Voorwoord.................................................................................................................................................... 3
Onderzoek..................................................................................................................................................... 4
Conceptidee.................................................................................................................................................. 5
Locatiekeuze.................................................................................................................................................. 6
Design........................................................................................................................................................... 7
ROI-piramide................................................................................................................................................. 9
Kostenraming................................................................................................................................................ 9
Gannt Chart................................................................................................................................................. 10
Begroting..................................................................................................................................................... 11
Customer journey........................................................................................................................................ 13
2
Roos van der Pluijm
Hotel & Eventmanagement 2019 – 2020
Event Project Management
, Marketing- en promotieplan........................................................................................................................ 13
Canvasmodel............................................................................................................................................... 15
Swot-analyse............................................................................................................................................... 17
Draaiboek.................................................................................................................................................... 18
Activiteiten.................................................................................................................................................. 19
Floorplan..................................................................................................................................................... 20
Organisation breakdown Structure.............................................................................................................. 21
Work breakdown structure.......................................................................................................................... 21
Leveranciers................................................................................................................................................ 22
Liquiditeitsbegroting.................................................................................................................................... 23
ROI-Model................................................................................................................................................... 24
Cultuurverschillen........................................................................................................................................ 25
Literatuurlijst............................................................................................................................................... 26
VOORWOORD
Beste lezer,
Mijn naam is Roos van der Pluijm en ik volg een opleiding Hotel- &
Eventmanagement op Hogeschool Tio Rotterdam. Tijdens dit verslag heb ik mijn
vaardigheden toegepast en gebruikt, die ik heb geleerd tijdens de lessen van
mevrouw van der Spek.
Dit verslag is voor mij moeilijk geweest om te schrijven en om mijn gedachten op
papier te zetten. Dit komt misschien, omdat mijn interesse meer liggen bij de
hotellerie. Toch ben ik tijdens mijn opleiding erachter gekomen dan evenementen
heel interessant kunnen zijn.
Ik wens u veel leesplezier toe!
3
Roos van der Pluijm
Hotel & Eventmanagement 2019 – 2020
Event Project Management
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