Distinction level work was written in spec with Information Technology Course by Pearson
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P1 - Explain the purpose of and legal requirements for different digital animations and effects products.
P2 - Explain the technical characteristics of different digital animations and ef...
p2 explain the technical characteristics of different digital animations and effects products
including a limited explanation of how they impact on
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BTEC
PEARSON (PEARSON)
Information Technology 2016/2017 NQF
Unit 18 - Digital Animation and Effects
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Level: Distinction
Introduction
I have recently joined a small digital media studio as a junior animator. I have been given a task by
my supervisor, to lead a small part of induction for newly recruited graduates, through creating a
report about the purpose and different characteristics of digital animation.
Digital animation means every animation that has been created using computer generated effects,
to make the image seem moving. This effect is mostly achieved through motion images in a
sequence, played individually as frames creating this effect of movement. In many cases, those types
of animation tend to be enhanced to seem a bit more robust through the addition of sounds, or
special digital effects including both the visual as well as audio aspects within the animations.
Nowadays, due to the hardware & software within a computer being more powerful and more
capable digital animation can be created as different types consisting of different parameters for
different user interpretation.
Those types are:
● 2D Animation – This type of animation tends to be mostly motion pictures used within basic
games, movies or adverts. This type of animation is about having images played in a
sequence allowing for the visual effect that characters or something is moving/transforming
within an animation. 2D animations tend to be the simpler ones to create as there is only
one set the director must oversee, as well as the graphics within 2D animations can be easily
rendered on a computer meaning that due to its accessibility, most people can complete this
sort of animation
● 3D Animation – This type of animation tends to be a bit more complex to be created than 2D
this is because this time the director must take into consideration the different dimensions
within an image, because the initial characters/ objects are implemented within an
animation with ridged bodies and snapshots of their positions are taken on a timeline within
the software, creating a smooth movement. Those animations also tend to have the
capability to be enhanced with visual and audio effects. To render 3D animations this
requires more processing power than an 2D animation.
P1 - Explain the purpose of and legal requirements for
different digital animations and effects products.
Nowadays, the digital animation is focused all about the user. Therefore, most of digital animations
are made with the purpose of making the user aware about a subject therefore, giving them
information. Many creators prefer to be controversial through displaying clear messages throughout
their work, that marks both their presence as well as the presence of the work itself, therefore giving
the animation its own identity. Another, reason animation is so popular is because, it is most often
used as a form of entertainment, such as TV or movies, this is because most of Disney movies are
animated, therefore giving animations its own genre within the movie industry as well as targeting
their target audience.
Animation in many cases is a type of a graphic language. This is because through Animation,
different animators can visualise their messages to their potential customer base. Such as an
animation of the functionality of a special type of cup, can be used as a way of communication
,Level: Distinction
between the designer and customer base as it will showcase the way it works, this can then be
understood and commented by other users. This means that a project can be accessed via
requirements and its suitability can be established as well as alternatives can be established through
the feedback about improvements of the product.
Animation is in a sector, where a piece of work is mostly reused where it can be. Such as in Disney
animated movies many scenes have the same objects, with different colours on top, this is to save
time and resources. However whenever, a company decides to either reuse existing work or create
new ones there are some legislations that a company must follow to create a piece of work that is
original and not problematic. Those specific legislations are:
● Defamation Act 2013 – This act splits into three sections those sections are Slander, Libel
and Fair Comment. This act in general is to ensure that any animation created is not ruining
the name of something that exists already. Slander is stating untrue facts or opinions that
could damage someone’s reputation. Libel is specifically referring to the false information
that is being said. Whereas Fair comment, ensures that everyone can express their thoughts
(freedom of speech) without worrying about their words having consequences
● Licensing includes:
o Performing rights society must give royalties to our members if their work is:
▪ broadcasted on TV or radio
▪ performed or played in public, whether live or through a recording
▪ streamed or downloaded
o Mechanical copyright protection society are required to give royalties if their music
is:
▪ Reproduced, this includes DVD’s
▪ Streamed or downloaded, meaning virtually
▪ Used in TV, film or radio, without consent
Those are the legislations used when the work created not original:
● Designs and Patents Act 1998 - This is to ensure that original work, stays assigned to the
original author and that it cannot be reused at all without the permission of original author.
This is to protect the intellectual property of the author, as well as prevent monetary gain
from somebody else’s work. Copyright is automatically given to the original author if they
can prove that the specific piece of work was made on that day.
● Copyright infringement – This is to ensure that no body without the permission of an original
user can slightly modify the work and claim it as theirs. This is to protect the intellectual
property of the author, as well as prevent monetary gain from somebody else’s work. This
Law also protects the name of the original work from being slandered. Such as the BEE
movie has been sued by a skincare company that was using the animation of bee’s as their
marketing campaign.
, Level: Distinction
● Creative Commons licences – Means that work is permitted by the original author for re-use
and distribution under certain rules.
Digital animation and effects are used in many sectors; however, they are often videos that are
made using the illusion of moving images. In advertising, animation and digital effects are used
to showcase product/ its functionality as well as enhancing its appearance visually. In films,
digital animations are used to express a story of still characters through animating them through
a series of moving images. In music videos, animation and digital effects are used for sending a
message, through the animation, this message reflects the lyrics within the music videos. In
Education, animation and digital effects are used to showcase, examples of how things are
animated, and lessons are learnt accordingly regarding the quality of the animation and effects
used. In digital games, animation is used to illustrate the game, giving it some sort of an image.
This means that in when the creators of an animated game called ‘Cuphead’, wanted to make this
game, due to the fact that the game was completely original they were only looking at the legislation
of Defamation act to ensure that they are not offending anyone, as well as they were looking at the
Designs and Patents Act 1998, to ensure that their design was original, and needed to get a
copyright Patent to record this idea as theirs ensuring that no-one infringes their copyright.
When ‘Nescafe’ was creating their animated social media marketing campaign, despite their idea
being new, there were ones similar already. Therefore, they were looking at Defamation Act 2013
they had to ensure that any characters did not resemble real people as well as, Copyright
infringement and Creative Commons licences, to ensure that they add their own twist onto their
advert so that they do not break any Copyright Infringements.
On the other hand, When Disney was doing the animated movie ‘Aladin’ since this was a new
concept, and considering how the technology was not advanced enough then due to the basic
shapes and outlines that could have been animated Disney did not have to worry about Defamation
act 2013, because it was not existent back then, however if it did exist the technology back then only
made it possible to create basic characters making it very difficult to showcase a person because the
characters looked too vague. They could have been considerate for the choice of music within the
animated movie, however Disney is having many sounds and music made specifically for a single
movie, therefore any copyright infringement, or the commons license breach could occur. Overall, I
believe that due to the originality of Disney films, they are not likely to breach any laws, if they
perform a background research on any projects correctly. In addition, Disney has contracts with
several companies which are responsible for making small elements of the movie, including the
music which then gets assembled into a whole. I believe that those contracts only ensure that all
Disney’s work is original as there are more people who check for it.
P2 - Explain the technical characteristics of different
digital animations and effects products, including a
limited explanation of how they impact on the finished
product.
When creating new animation, the, there are several techniques that animator use to make their
animation more recognisable, as well as more successful and neat. Those techniques include
production, the way the animation itself is produced, and modelling which covers all the shapes
used within an animation and 3D techniques that help to make 3D object look smoother when it
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