Exam (elaborations)
6,5 voor geïntegreerde communicatie
- Course
- Institution
Tentamen van 35 pagina's voor het vak OE44 Geintegreerde Communicatie aan de InHolland (6,4)
[Show more]
Seller
Follow
RoosStaadegaard
Reviews received
Content preview
KennemerruitersGeïntegreerde communicatie
Lisa Röben
Roos Staadegaard
ALBSVT2C
Inholland Alkmaar
Business studies
Geïntegreerde communicatie OE44
16-04-2021
1
, School: Hogeschool Inholland
Plaats: Alkmaar
studie: Business studies
Jaar: 2020-2021
Vak: Geïntegreerde communicatie
Onderwijseenheid: OE44
Docent: Janita Monna
Gemaakt door:
Roos staadegaard 647846
Lisa Röben 646444
Klas: ALBSVT2C
Datum van inleveren: 30-05-2021
2
,Voorwoord:
Dit rapport is geschreven in het kader van het tweede jaar van business studies aan de
hogeschool Inholland.
Het onderzoek was leuk, maar op sommige punten complex. Dit komt door de drukte met
toetsen en door het zoeken om invulling te geven aan het rapport. Bij het schrijven van dit
rapport hebben wij goede begeleiding gehad van onze docent Janita Monna.
Wij willen Janita Monna hierbij bedanken voor de fijne lessen en hulpvolle begeleiding.
Alkmaar, April 2021
Lisa Röben, Roos Staadegaard
3
, Inhoudsopgave
Hoofdstuk 1: Inleiding en probleemstelling.............................................................................5
1.1 Oriëntatie..................................................................................................................... 6
1.1.1 Trends.................................................................................................................. 6
1.1.2 Contactpersoon....................................................................................................6
1.2 De probleemanalyse....................................................................................................7
1.2.1 De huidige situatie................................................................................................7
1.2.2 De gewenste situatie............................................................................................8
1.2.3 De onderzoeksdoelstelling...................................................................................8
1.3 Hoofd- en deelvragen..............................................................................................8
Hoofdstuk 2: Theoretisch Kader.............................................................................................8
2.1 Wat houdt goede communicatie in:...................................................................................8
2.1.1 belangrijkste trends in de communicatie:..................................................................9
2.1.2 Tussenconclusie:..................................................................................................9
2.2 Omschrijving interne communicatie...........................................................................10
2.2.1 Tussenconclusie 2.2:..........................................................................................10
2.3 Theorieën interne communicatie................................................................................10
2.3.1 Het 7 S model.....................................................................................................10
2.3.2 ABX-model......................................................................................................... 11
2.3.3 De boodschap....................................................................................................11
2.3.4 tussenconclusie..................................................................................................12
2.4 Het communicatieplan................................................................................................13
2.4.1 Communicatiestrategie...........................................................................................13
Tussenconclusie 2.4.1................................................................................................14
2.5 Communicatiestrategieën..........................................................................................14
2.5.1 Tussenconclusie.................................................................................................16
3.1 Onderzoeksopzet per deelvraag................................................................................17
3.2 Het expertinterview....................................................................................................17
3.3 De analyse................................................................................................................. 18
Hoofdstuk 4: Onderzoeksresultaten......................................................................................19
4.1 Resultaten deelvraag 2:.............................................................................................19
4.2 Resultaten deelvraag 3:.............................................................................................20
4.3 Resultaten deelvraag 4:.............................................................................................20
4.4 Resultaten deelvraag 5:.............................................................................................21
4.5 Resultaten deelvraag 6:.............................................................................................21
4.6 Resultaten deelvraag 7:.............................................................................................21
Hoofdstuk 5: Het advies....................................................................................................... 22
Bibliografie............................................................................................................................ 23
Bijlagen................................................................................................................................. 24
Bijlage c: Enquête leden:......................................................................................................28
Bijlage D: Presentaties:........................................................................................................ 28
gegeven feedback:........................................................................................................... 28
Feedbackformulier presentatie Geïntegreerde communicatie..............................................28
Ontvangen feedback:.......................................................................................................33
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller RoosStaadegaard. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.77. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
64438 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now