Other
Analyserapport Destinatiemarketing - Social Media Boost - Hogeschool Saxion Tourism Management (module 3) - jaar 1
- Course
- Institution
Het analyserapport (social media boost) voor Destinatiemarketing in leerjaar 1, kwartiel 3.
[Show more]
2 reviews
By: celinebruggert • 1 year ago
By: iriswesten • 1 year ago
Seller
Follow
ilsevbergen
Reviews received
Content preview
1,Inleiding
Dit analyserapport geeft de Social Media Boost van de stad Breda weer. Om de Social Media Boost
te maken is er eerst onderzoek gedaan naar het aanbod van Breda aan de hand van het model ‘the
elements of a tourist destination’ met de zes A’s van Page en Connell en een toegevoegde A voor
algemene informatie. Daarnaast is de huidige online en offline marketing van Breda geanalyseerd.
Tegenwoordig is technologie niet meer weg te denken in onze samenleving. Daarom is er gekeken
naar manieren om steden en in dit geval Breda op de kaart te zetten. Breda maakt al gebruik van
bepaalde technieken maar in dit analyserapport is er tevens gekeken naar andere mogelijkheden.
Vanuit de analyse van het aanbod van Breda is gekeken naar de meest geschikte doelgroep voor de
stad. Hiervoor is de Leefstijlvinder gebruikt en kwam de Stijlzoeker naar voren. Hieruit is een persona
gemaakt. Verdere uitleg over de gekozen doelgroep staat beschreven in het analyserapport.
Uit de analyses en onderzoeken is een content planning gemaakt en een content strategie bedacht.
Deze worden in het analyserapport verder toegelicht.
Het analyserapport wordt afgesloten met een economisch overzicht van de content strategie.
2
,Inhoudsopgave
1.1 Algemene informatie..........................................................................................................................................5
1.2 Attractions..........................................................................................................................................................5
1.2.2 Natural attractions ........................................................................................................................................5
1.2.3 Sfeergebieden..................................................................................................................................................6
1.3 Activities.............................................................................................................................................................6
1.4 Amenities............................................................................................................................................................7
1.4.1 Accommodaties...............................................................................................................................................7
1.4.2 Hospitality en tourist services.........................................................................................................................7
1.4.3 Retail...............................................................................................................................................................7
1.4.4 Food & Beverages...........................................................................................................................................8
1.5 Available packages.............................................................................................................................................8
1.6 Accessibility........................................................................................................................................................9
2. Omgaan met living technology In dit hoofdstuk wordt gekeken hoe Breda Marketing technologie toepast
bij het vermarkten van de bestemming. Daarnaast wordt een advies gegeven over een nog niet gebruikte
technologie die zij nog niet gebruiken voor de gekozen doelgroep...............................................................11
3. Beschrijving en analyse doelgroep........................................................................................................... 12
3.1 Doelgroep.........................................................................................................................................................12
3.2 Stijlzoekers.......................................................................................................................................................12
3.3 Gesegmenteerde Stijlzoekers...........................................................................................................................12
4. Beschrijving en analyse huidige marketing van destinatie........................................................................14
4.1 Marketingdoelstellingen..................................................................................................................................14
4.2 Doelgroepen.....................................................................................................................................................14
4.2.2 Talenten en bedrijven....................................................................................................................................15
4.3 De online marketing.........................................................................................................................................15
4.3.1 Websites........................................................................................................................................................15
4.3.2 Tone of voice.................................................................................................................................................16
4.4 Sociale mediakanalen......................................................................................................................................16
4.5 De offline marketing.........................................................................................................................................17
5. Contentstrategie en content plan............................................................................................................ 18
5.1 Doelstellingen...................................................................................................................................................18
5.2 Content onderwerpen......................................................................................................................................18
5.3 Content format.................................................................................................................................................19
5.4 Presentatievorm...............................................................................................................................................19
5.5 Contentcreatie..................................................................................................................................................20
3
, 5.6 Social mediakanaal versus doelgroep..............................................................................................................20
5.7 Gedrag..............................................................................................................................................................20
5.8 Content verzamelen.........................................................................................................................................20
6.1 Social mediakanaal versus boodschap.............................................................................................................21
6.2 Technische inzet social mediakanaal...............................................................................................................21
6.2.1 Hashtags.......................................................................................................................................................21
6.2.2 Tijd van posten..............................................................................................................................................21
6.2.3 Call to action.................................................................................................................................................22
7. Economische/financiële analyse.............................................................................................................. 23
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ilsevbergen. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.21. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now