All lectures of the first half of the course Internal Communication were summarized, which include all models, theories and terminologies. Also all book chapters mentioned in the first half were analyzed and summarized with their most important points.
Week 1: Case introduction and communication advice
Clampitt & Berk (1996) - Strategically communicating organisational change
● regardless of organisation’s motivation for implementing change: there is need to
communicate it
● only few develop systematic communication plan
The Iceberg
● organisational change may flounder because of lack of strategic communication
planning
● 80-95% of time spend on surface issues
● bottom-up process
Contextual Analysis
● background knowledge about organisation: base for understanding how change
might be perceived
● 1. Issue: type of change (underestimate impact of change)
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