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lOMoARcPSD|11700591MB-Zusammenfassung
Management Basics (FOM Hochschule für Oekonomie und Management)
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Management Basics – Zusammenfassung
1. Produkt-/Unternehmenslebenszyklus – Gründungsphase –
Geschäftsidee Produkt-/Unternehmenslebenszyklus:
Begriffserklärungen:
Umsatz: Erlöse = Menge x Preis
Gewinn: Unterschiedsbetrag zwischen Erlösen und Kosten,
Periodengewinn / Stückgewinn
Kosten: Faktorverzehr zur Erstellung einer betrieblichen Leistung,
Sonderfall: Opportunitätskosten
Break-Even-Point: Kosten und Erlöse gleich groß, weder Gewinn noch
Verlust Fixkosten: unabhängig vom Auslastungsgrad (Miete)
Variable Kosten: abhängig vom Auslastungsgrad (Materialeinsatz)
Gesamtkosten: Fixkosten x Menge x variable Stückkosten
Gründungswille:
- Periode der Wahlfreiheit zwischen 27-38 Jahren
- Argumente dafür:
o Berufserfahrung
o Selbstverwirklichung
o Finanzielle Belastbarkeit
- Irgendwann zu alt Risikoscheu, gewohnter Trott, keine Erkennung von Trends
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Kompetenzebenen:
Gründungsteambildung:
- Ein Team, das Wachstum und Wertschöpfung als oberstes Ziel verfolgt
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