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BUSI 4153Unit # 1 Blog
About the Blog
In 1994, when blogs began, a blog was more of a personal diary that people shared online. In this
online journal, you could talk about your daily life or share about things that you were doing.
Then, people saw an opportunity to communicate information in a new way online. Thus began
the beautiful world of blogging.
Purpose of Blog
So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost
your traffic and send quality leads to your website.
The more frequent and better your blog posts are, the higher the chances for your website to get
discovered and visited by your target audience. This means that a blog is an effective lead
generation tool. A blog also allows you to showcase your niche authority and build
a brand.
When you use your niche knowledge for creating informative and engaging posts, it builds trust
with your audience. Great blogging makes your business look more credible, which is especially
important if your brand is still young and fairly unknown. It ensures presence online and niche
authority at the same time.
About the Blogger
In recent times, bloggers have become famous for various reasons. Blogging has become an
alternative career or side gig for many. Seeing this, even more, people are choosing to join the
blogging ranks.
So, Bloggers are individuals who love sharing parts of their lives with you. They post on various
topics from arts, home designs, carpentry, and finance articles. Bloggers are mobile and don't
need to be in one place. They live on the internet! I am also doing blogging on different topics
for a target audience.
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