100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
2024 BTEC Unit 2 Developing a Marketing Campaign Distinction $16.28   Add to cart
Quickly navigate to
Preview
  2.  
  3. PEARSON (PEARSON)
  4.  
  5. Business Studies
  6.  
  7. Unit 2 Marketing

Essay

2024 BTEC Unit 2 Developing a Marketing Campaign Distinction

12 reviews
 9494 views  54 purchases
  • Course
  • Unit 2 Marketing
  • Institution
  • PEARSON (PEARSON)

This document serves as preparation for the external assessment exam on Unit 2 - Developing a Marketing Campaign. It includes a comprehensive marketing plan for a fictional bicycle business called Decreal Gear, designed with the proper layout and structure to achieve a distinction. Each section out...

[Show more]

Preview 1 out of 11  pages

Document information

  • March 15, 2022
  • 11
  • 2023/2024
  • Essay
  • Unknown
  • A+

Subjects

  • btec
  • btec business
  • btec marketing campaign
  • btec business studies
  • btec marketing campaign distinction
  • unit 2 developing a marketing campaign

Written for

  • BTEC
  • PEARSON (PEARSON)
  • Business Studies
  • Unit 2 Marketing
All documents for this subject (2)

12  reviews

review-writer-avatar

By: jdhesi • 2 year ago

reply-writer-avatar

By: JasonJH • 1 year ago

Thanks

review-writer-avatar

By: kishonfenton12 • 2 year ago

review-writer-avatar

By: irhaampsn • 2 year ago

review-writer-avatar

By: aimee-louisetownend • 2 year ago

reply-writer-avatar

By: JasonJH • 2 year ago

Thank you for your review; always appreciated!

review-writer-avatar

By: aimeeisabel225 • 2 year ago

reply-writer-avatar

By: JasonJH • 2 year ago

Thank you for your feedback, really appreciated!

review-writer-avatar

By: ejones25 • 2 year ago

review-writer-avatar

By: habibrahman • 2 year ago

reply-writer-avatar

By: JasonJH • 2 year ago

Thanks for the feedback

Show more reviews  

Seller

avatar-seller
JasonJH

Reviews received

Content preview

Unit 2 – Developing a Marketing Campaign


Activity 1 – Prepare a rationale for a marketing campaign for the owners of
Decreal Gear to promote their sportswear. (34 Marks)


Overview of the Industry
The sportswear market is a very mass market in the UK, it is set to achieve a market
growth of 21% by 2023 according to data specialists GlobalData. It is estimated that
£6.7 billion is to be spent within the sportswear market alone, which offers retailers
and producers great opportunity within this market. This huge growth in sportswear
is set to be higher than all other retailers within areas of retail. Tis market has grown
considerably during lockdown, where people discovered that sportswear is go-to
product when it comes to exercising or just relaxing in general.


The Business – Decreal Gear
Decreal is an independent sportswear company that designs and produces its own
products, they have an exceptional reputation when it comes to the quality of their
products, they have a very up to date stylish clothing range which further attracts
customers to the business. They sell from their online store; they do not have any
stores however offer free delivery or free returns for their products. I have been
asked to produce a marketing campaign for this business, to help them increase their
brand awareness which they aspire would increase their profit mark. They also want
to increase sales so this marketing campaign should aid in them achieving this. For
this, I will help them plan out how to create successful content for social media to
provide information about fitness, training programmes and other useful advice.


Aims and Objectives (SMART)
To help them achieve their aims, I will need to make some SMART Objectives to for
them to attain what they are after.
1.1 – To increase brand awareness by 30% within the next 7 months, after this
campaign, have an increase of brand awareness by 2.5% every month thereafter
– This is specific to the problems the business is facing, they wish to achieve
awareness in the market, therefore must implement promotional activities to
help them gain this. This is measurable by looking at whether 30% mark was
established by comparing before and after. This is achievable as 7 months is more

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller JasonJH. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $16.28. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

62890 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$16.28  54x  sold
  • (12)
  Add to cart