Summary OBS214 Chapter 2: Managing Public Issues and Stakeholder Relationships
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Course
OBS214 (OBS214)
Institution
University Of Pretoria (UP)
OBS214 Chapter 2
Defines the public issues and analysis tools to overcome issues. The eight strategic Radar screens are defined. The definition of competitive intelligence and stakeholder materiality is proved and shown how to be used as an evaluation tool. The Issue Management process is discuss...
Chapter Two:
Managing Public Issues and
Stakeholder Relationships
Public Issues
, Public Issues: Any issue that is of mutual concern to an organisation and one or more of its
stakeholders. (Also called social issues or socio-political issues).
Public Issues are broad issues and impact many companies and groups, and of concern to a
significant number of people.
Public issues are often contentious- different people have different opinions on what
should be done about the problem. They often, but not always, have public policy or
legislative implications.
The emergence of a new public issue often indicates there is a gap between what the firm
wants to do or is doing and what stakeholders expect. -performance-expectation gap.
The Performance-expectation gap
Emerging public issues are both an opportunity and a risk. On one hand, correctly anticipating
the emergence of a public issue can confer a competitive advantage. However, they are a risk
because issues that firms do not anticipate and plan for effectively can seriously hurt a company.
Examples of Types of Public Issues:
o Sexual Harassment
o Consumer Safety
o Protection of personal information
Environmental Analysis
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