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Onderzoek ideation portfolio leerjaar 1 creative business HvA
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Onderzoek ideationNaam Mikaela Bokma
Studentnr 500840698
Klas M140 GROEN
Module M15
Docent R. Wissing
Datum 8-3-2021
,Onderzoek ideation
Mikaela Bokma
Voorwoord
Voor u ligt het portfolio voor het vak Onderzoek ideation. Dit verslag is gemaakt door
Mikaela Bokma. Student aan de Hogeschool van Amsterdam. Dit portfolio had als doel om
te kijken hoe we de doelgroep meer laten binden bij de radiozender 3FM. Bij deze opdracht
moest je een twee creatieve concepten bedenken voor de doelgroep 20-25 jaar met als volgt
twee prototypes. Hierin heb ik geleerd hoe je kunt leren hoe je een bepaalde doelgroep laat
binden en wat de doelgroep interesseert.
Graag wil ik de volgende persoon bedanken voor haar bijdrage aan het portfolio: Ruben
Wissing, voor de fijne en goede begeleiding gedurende het maken van het portfolio en de
prototypes en mijn groepsgenoten Eva Thijssen, Brit Buitenhuis en Karolina Kiper.
Dit verslag is alleen bestemd voor mijn docent Ruben Wissing en de Hogeschool van
Amsterdam.
Ik wens u alvast veel leesplezier.
Mikaela Bokma
Student creative Business op de Hogeschool van Amsterdam
Amsterdam, 8 maart 2021
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Onderzoek ideation
Mikaela Bokma
Inhoudsopgave
Voorwoord............................................................................................................................................ 2
Management summary........................................................................................................................ 4
Hoofdstuk 1 voorbereiding................................................................................................................. 5
1.1 Opdracht...................................................................................................................................... 5
1.2 Aanleiding.................................................................................................................................... 6
1.3 Doel............................................................................................................................................. 6
1.4 Ontwerpvraag + deelvragen........................................................................................................ 6
1.5 Onderzoeksopzet......................................................................................................................... 6
Hoofdstuk 2 Inspiration. BIEB............................................................................................................ 6
2.1 Opzet en aanpak......................................................................................................................... 6
.......................................................................................................................................................... 7
2.2 Resultaten................................................................................................................................... 7
2.2.1 Doelgroep............................................................................................................................. 7
2.2.2 Vakkenkennis........................................................................................................................ 8
2.2.3 Trends................................................................................................................................... 9
2.3 Ontwerpcriteria.......................................................................................................................... 10
2.3.1 Inhoud................................................................................................................................. 10
2.3.2 Vorm................................................................................................................................... 10
2.3.3 Techniek............................................................................................................................. 10
Hoofdstuk 3 Inspiration. CREATIVE CONCEPTEN.........................................................................10
3.1 Creatief concept 1...................................................................................................................... 10
3.2 Creatief concept 2...................................................................................................................... 11
Hoofdstuk 4 Ideation. PROTOTYPING............................................................................................. 12
4.1 Omschrijving groep.................................................................................................................... 12
4.2 Prototype A + verantwoording................................................................................................... 13
Prototype B + verantwoording......................................................................................................... 13
Hoofdstuk 5 Ideation. CO-CREATIE.................................................................................................14
5.1 Opzet en aanpak....................................................................................................................... 14
IV.Topiclijst co-creatie...................................................................................................................... 15
5.2 Resultaten................................................................................................................................. 15
5.2.1 Brainstorm........................................................................................................................... 15
5.2.2 Get feedback....................................................................................................................... 15
5.2.3 Rapid prototyping................................................................................................................ 15
5.3 Ontwerpkeuzes.......................................................................................................................... 16
5.3.1 Prototype A......................................................................................................................... 16
5.3.2 Prototype B......................................................................................................................... 16
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