Hoe heeft de mode zich ontwikkeld vanaf de 20e eeuw?
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Course
Kunst en cultuur
Level
VMBO
Dit was mijn profielwerkstuk voor vwo 6. Ik heb in mijn PWS gekeken naar hoe de mode zich heeft ontwikkeld vanaf de 20e eeuw. Ik heb een 8 voor mijn gehele onderzoek gekregen!
,‘Fashion is not something that exists in dresses only. Fashion is in the sky, in the
street, fashion has to do with ideas, the way we live, what is happening.’
-
Coco Chanel, mode-ontwerpster
2
, Inhoud
Inleiding..............................................................................................................................................3
Deelvraag 1: Wat is mode?.................................................................................................................4
Deelvraag 2: Hoe is de modestijl vanaf de 20 e eeuw over de jaren heen veranderd?........................7
2.1 1900-1910.................................................................................................................................8
2.2 1910-1920.................................................................................................................................9
2.3 1920-1930...............................................................................................................................10
2.4 1930-1940...............................................................................................................................12
2.5 1940-1950...............................................................................................................................13
2.6 1950-1960...............................................................................................................................14
2.7 1960-1970...............................................................................................................................16
2.8 1970-1980...............................................................................................................................18
2.9 1980-1990...............................................................................................................................20
2.10 1990-2000.............................................................................................................................22
Deelvraag 3: Welke ontwerpers hebben veel invloed op de mode gehad vanaf de 20 e eeuw?.......24
3.1 Charles Frederick Worth (1825-1895).....................................................................................24
3.2 Christóbal Balenciaga (1895-1972).........................................................................................26
3.3 Gabrielle Coco Chanel (1883-1971)........................................................................................28
3.4 Christian Dior (1905-1957)......................................................................................................31
3.5 Yves Saint Laurent (1936-2008)..............................................................................................33
3.6 Vivienne Westwood (1941-)...................................................................................................35
3.7 Jean Paul Gaultier (1952-).......................................................................................................38
3.8 Karl Lagerfeld (1933?-2019)....................................................................................................40
Deelvraag 4: Waarom heeft de mode zoveel aantrekkingskracht op de mens?...............................43
Deelvraag 5: Wat zijn de invloeden van Fast Fashion in ons dagelijks leven?..................................44
5.1 Het Fast Fashion business model bij Inditex...........................................................................45
5.2 Marketing strategieën............................................................................................................47
5.3 Invloed van de media in Fast Fashion.....................................................................................48
5.4 Enquête..................................................................................................................................49
5.5 conclusie enquête...................................................................................................................59
Samenvatting....................................................................................................................................60
Nawoord...........................................................................................................................................62
Inleiding
Mijn profielwerkstuk gaat over mode. Mode is in de hele wereld te vinden en beïnvloedt ook onze
levensstijl. Ik heb ervoor gekozen om hier mijn onderzoek over te doen, omdat ik heel erg
geïnteresseerd ben in de mode. De reden hiervoor is komt vooral door mijn vader, die zelf vroeger
3
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