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Essay Room Division Management (RDH) Tio

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Verslag over het verslag RDH

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  • March 21, 2022
  • 30
  • 2021/2022
  • Essay
  • Unknown
  • 7-8
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Rooms Division Managment




Namen studenten : Kiki van der Spek & Julia Meijers
Studierichting : HEM2
Jaargang : 2021
Docent : N. Bajnath




1

,Voorwoord

Voor het vak Rooms Division Management moet er een verslag gemaakt worden over de
oprichting van een hotel die behoort tot een hotelketen. Wij mochten zelf een hotelketen
uitkiezen die wij zouden gebruiken voor deze opdracht. De hotelketen die door ons is gekozen
is Accor. De hotelbrand waarvoor wij hebben gekozen is Mondrian. Wij hebben gekozen voor
deze hotelbrand omdat er van deze brand nog helemaal geen hotel gevestigd zit in Nederland.
Deze opdracht gaat uitgevoerd worden door Julia Meijers & Kiki van der Spek.

Wij willen u heel erg bedanken voor alle leerzame lessen die wij van u hebben gehad. Wij
hebben veel geleerd tijdens uw lessen. Dankzij uw lessen en het maken van dit verslag hebben
wij veel geleerd over het oprichten van een hotel en met name de afdeling rooms division
management.

Wij wensen u veel leesplezier!




2

, Inhoudsopgave

Inhoudsopgave
Voorwoord................................................................................................................................................2
Inhoudsopgave..........................................................................................................................................3
De case......................................................................................................................................................4

1 Keten, doelgroep en concurrentie..................................................................................................... 5
1.1 Keuze hotelketen.................................................................................................................................5
1.2 Doelgroep............................................................................................................................................6
1.3 Overzicht concurrentie........................................................................................................................6

2 Ontwikkeling en design................................................................................................................... 10
2.1 Hotel algemeen.................................................................................................................................10
2.2 Kamers..............................................................................................................................................12
2.3 Guest Journey....................................................................................................................................15
3 Housekeeping en Front Office..............................................................................................................16
3.1 Organigram en organisatie...............................................................................................................16
3.2 Uitbesteding......................................................................................................................................18

4 Management.................................................................................................................................. 19
4.1 De strategie.......................................................................................................................................19
4.2 Overzicht reserveringskanalen..........................................................................................................19
4.3 ADR en bezetting...............................................................................................................................20
4.4 Revenu Management........................................................................................................................21
4.5 Human Resource Management........................................................................................................23

5 Conclusie........................................................................................................................................ 25
Literatuurlijst...........................................................................................................................................26




3

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