Module CC14 Z35N
Docent Jeroen Geven
Datum 4-2-2022
,Strategie
Ridvan Toprak
Inleiding
In deze portfolio zal er geprobeerd worden om tot een degelijk communicatie advies te
komen door verschillende onderzoeksmethoden en strategieen in te zetten voor het bedrijf
America Today Nederland. Aan de hand van dit communicatie advies zal het merkvoorkeur
en merkwaardering vergroot worden onder de doelgroep jongvolwassenen. Ook zal er een
relatieve positie ingenomen worden in het brein van jongvolwassenen ten opziche van
andere concurrerede merken.
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