Other
Exercises Small Tutorial 6
- Course
- Institution
The exercises of Small Tutorial 6
[Show more]
Seller
Follow
AiméeVW
Content preview
Small Tutorial (WG)Exercise 6
1. What modes of transportation are best suited for the delivery of time-critical
small packages? Why?
By plane or truck. These are faster and suitable for small packages.
2. Compare the transportation costs for an online business such as Amazon and a
retailer such as Home Depot when selling home-improvement materials.
Amazon: Since amazon is an online business, they have to deliver each order to the
customers. These are spread across a wide region and transportation costs are therefore
higher. They have to deliver small quantities to customers all over the region.
Home Depot: Since Home Depot is a retailer, the customers pick up their own order. They
only have to transport their goods to the few retail stores they have. This can be in bigger
quantities, since they can keep inventory in the store. This saves costs compared to Amazon.
3. Deliveroo is a British online restaurant food delivery service now available in
29 countries (https://deliveroo.co.uk/faq). What transportation challenges does
Deliveroo face? Compare transportation costs for home delivery restaurants
and traditional restaurants.
Deliveroo has higher transportation costs, since they use milk runs. They have to deliver in
small quantities to each buyer in the region. They also need fast transportation, since
customers expect their food fast, because it is restaurant food delivery. Further, they make
empty runs, because they take food to the customer, and return without goods. So that makes
the transportation costs even higher.
4. Answer the questions of the case study that follows.
1.
Blue Nile: Customization, low-pressure selling tactics, easy access to information available
for customers, higher price segments for a relative low price, money back guarantee, fast
delivery, high customer service, large product variety, large product availability, online.
Zales: Low prices, online sales as low-pressure selling tactic, credit plan to make it affordable
for more customers.
Tiffany: Great brand value, own designs, high end products with therefore higher prices,
large product variety, lower end products with lower prices to attract customers in different
price ranges, online and retail sales.
2.
Customers tend to buy products with high prices in a retail store, so they can see the product.
Therefore, Tiffany’s lower priced products would be better fitted for the online channel.
3.
By not selling their engagement rings online, they maintain a certain exclusivity which
attracts more buyers for their high end products and which makes the brand Tiffany
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AiméeVW. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $0.00. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
50843 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now