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Uitgebreide Samenvatting Consumenten Psychologie $5.09
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  2.  
  3. Hogeschool Van Amsterdam (HvA)
  4.  
  5. Consumentenpsychologie, Customer Psychology

Summary

Uitgebreide Samenvatting Consumenten Psychologie
 975 views  2 purchases
  • Course
  • Consumentenpsychologie, Customer Psychology
  • Institution
  • Hogeschool Van Amsterdam (HvA)

Een zeer uitgebreide samenvatting van het vak Consumenten Psychologie. Inclusief voorbeelden, filmpjes en links naar YouTube waarin verscheidene belangrijke psychologische onderzoeken worden uitgelegd. Zeer handig en overzichtelijk.

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Document information

  • November 4, 2012
  • 13
  • 2011/2012
  • Summary

Subjects

  • consumenten
  • psychologie
  • freud
  • skinner
  • pavlov
  • humanisme
  • biologische
  • benadering
  • behaviorisme
  • cognitivisme
  • gestalt
  • psychologie
  • psychodynamica
  • vak
  • gebieden
  • vakgebieden
  • attitude
  • beïnvloedi

Written for

  • Hogeschool van Amsterdam (HvA)
  • Commerciële Economie
  • Consumentenpsychologie, Customer Psychology
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Content preview

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Samenvatting Consumenten
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Psychologie
Commerciële Economie jr. 2
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31-10-2012



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© R.D.




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1

, Inhoudsopgave
Stromingen binnen de psychologie ........................................................................................................ 3
1. Biologische benadering ................................................................................................................... 3
2. Behaviorisme ................................................................................................................................... 3
3. Cognitivisme .................................................................................................................................... 4
Gestalt Psychologie ......................................................................................................................... 4
4. Psychodynamica .............................................................................................................................. 5
Freud zijn filosofie/theorie:.............................................................................................................. 5
5. Humanisme...................................................................................................................................... 6
Vakgebieden en belangrijke onderzoeken in de Psychologie ............................................................... 7
Vakgebieden binnen de Psychologie ................................................................................................... 7
Belangrijke onderzoeken ..................................................................................................................... 7
Attitude en Attitudebeïnvloeding .......................................................................................................... 7
Attitude gedragsconsistentie .......................................................................................................... 8
Model van Fishbein................................................................................................................................. 9
Cialdini theorie........................................................................................................................................ 9
Krachten in de psychologie .................................................................................................................... 9
1. Omgevingskrachten ....................................................................................................................... 10
2. Organisatiekrachten ...................................................................................................................... 10
3. Groepskrachten (Decission making Unit(s) ) ................................................................................. 10
4. Individuele krachten factoren; ...................................................................................................... 11
Testpsychologie ofwel Psychodiagnostiek........................................................................................... 11
Persoonlijkheidstest .......................................................................................................................... 11
Rorschachtstest ............................................................................................................................. 11
Big Five .......................................................................................................................................... 12
Enneagram ........................................................................................................................................ 12
Types .............................................................................................................................................. 12
Verkoopargumenten per type ........................................................................................................... 13
Hoe te communiceren met elk type .................................................................................................. 13




Samenvatting Consumenten Psychologie - © R.D. Pagina 2

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