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Lecture notes COM3708 - Advertising And Public Relations (COM3708)
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Lecture notes of 39 pages for the course COM3708 - Advertising And Public Relations at Unisa (COM3708)
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COM 3708Assignment 03
Integrated Communication Campaign
40% of final mark
,How to earn 100 marks?
,Bag them one by one
, Mark allocations
• In Tutorial Letter 101 the mark allocation is
provided in detail
• For each activity instructions are provided –
on how to answer the question – and what we
expect (linked to the mark allocation)
• The secret: Take each aspect and in a
systematically and calculated manner “bag”
the marks.
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