Garantie de satisfaction à 100% Disponible immédiatement après paiement En ligne et en PDF Tu n'es attaché à rien
logo-home
Recherché précédemment par vous
Recherché précédemment par vous
logo
IBCOM YEAR II / III - [LECTURES] Social Media Marketing (cm2074 & cm2274) $4.99
Ajouter au panier
Accédez rapidement à
Aperçu
  2.  
  3. Erasmus Universiteit Rotterdam (EUR)
  4.  
  5. Social Media Marketing (CM2074)

Notes de cours

IBCOM YEAR II / III - [LECTURES] Social Media Marketing (cm2074 & cm2274)
 0 fois vendu
  • Cours
  • Social Media Marketing (CM2074)
  • Établissement
  • Erasmus Universiteit Rotterdam (EUR)
  • Book
  • Social Media Marketing

Notes of all the compulsory lectures of the course Social Media Marketing (CM2074 & CM2274) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer dr. Broussard in week 1-8: intro to SMM, social consumers, network structures and group influence in soci...

[Montrer plus]

Aperçu 3 sur 24  pages

Infos sur le Document

  • 29 mars 2022
  • 24
  • 2021/2022
  • Notes de cours
  • Dr. broussard
  • Toutes les classes

Sujets

  • social media
  • marketing
  • social media marketing
  • ibcom
  • elective
  • solomon
  • tuten
  • international bachelor
  • communication and media
  • erasmus
  • smm
  • cm2274
  • cm2074
  • communication
  • med
  • eur
  • erasmus universiteit rotterdam

Livre connecté

book image

Titre de l’ouvrage:

Auteur(s):

  • Édition:
  • ISBN:
  • Édition:

École, étude et sujet

  • Erasmus Universiteit Rotterdam (EUR)
  • International Bachelor Of Communication And Media
  • Social Media Marketing (CM2074)
Tous les documents sur ce sujet (4)

Vendeur

avatar-seller
gycc

Avis reçus

Aperçu du contenu

social media marketing cm2074 | ibcom ba year III - term III (2021-2022) [by gycc]


SOCIAL MEDIA MARKETING
(lecture notes)

Week I | 07.02.2022 - intro to social media marketing
The state of socials
● Social media has scaled to new heights during the pandemic, with more than 4 billion
people now using social networks each month
● According to the state of social media 21 report, the average person now spends
approx. 2.5 hours on social media daily, with that number increasing for teens
● Not only are people spending more time online, but their digital habits are changing
● For some users, the morning commute has been replaced with checking social media
earlier in the day
● According to socialbakers, 5am usage of FB grew 98% from Q2 to Q3 2020
● Subsequently, networks are becoming increasingly noisy and oversaturated spaces
● Social media has become a pivotal tool for reflecting the evolving consumer
landscape and culture

The social media environment
Social media → the online means of communication, conveyance, collaboration, and
cultivating among interconnected and interdependent networks of people, communities, and
organisations enhanced by technological capabilities and mobility

● People aren’t just joining social communities (passive), they are also contributing
● The idea of community will be a recurring theme in the sphere of social media
○ Necessary to elevate a marketing strategy
○ Decide how you engage online

The usual (social) suspects

TIK TOK
(another platform)

Average user spending 50
min to craft a post
1.2 billion active users




1

, social media marketing cm2074 | ibcom ba year III - term III (2021-2022) [by gycc]


Social media is all about a culture of participation; a belief in democracy; the ability to freely
interact with other people, companies and organisation; open access to venues that allow
users to share content, from simple comments to reviews, ratings, photos, stories, and more;
and the power to build on the content of others from your own unique point of view.

Social media enable active participation in the form of communicating, creating, joining,
collaborating, working, socialising, playing, buying and selling, and learning within
interactive and interdependent networks

● Every interaction on any social platforms becomes an act of creating content and
engagement
● Social media enables active partition as users communicate, create and connect
● Social media can be used for so many various reasons, whether it be educational, or
entertainment
● While social media users have embraced social media, its infrastructure has developed
in ways that have made it pervasive and ubiquitous

Social media value chain

You need people to create
a method to enter the
social media sphere, and
also platforms to support
this engagement.
Developers are needed to
actually create these
platforms and devices are
necessary to enter.


Diagram used throughout
the upcoming lectures!

Examples.
Social community →
fandoms
Social publishing →
blogger, youtuber
Social commerce →
certain apps perhaps
Social entertainment →
concerts, game
tournaments



2

, social media marketing cm2074 | ibcom ba year III - term III (2021-2022) [by gycc]


ZONE I: social community
● Main emphasis on creating relationships
● These communities are very dedicated, and consider themselves part of a group
● Can feature two way or multi way communication
● Social media channels are build through these networking communities
○ Brands are also feeding on these communities, promoting products and
themselves
● The way to continuously make money for organisations, and keep the engagement
going on for people
● E.g. the beauty community → creating posts, keep the supportment, following
inspiration

ZONE II: social publishing
● The issuance and publishment of content
● To a specific audience (e.g. memes)
● Enabling active audience participation by publishing content
○ E.g. commenting, following, sharing, etc.
● Makes it possible for people to share certain content and generate many kinds of
content without any limitation

ZONE III: social entertainment
● E.g. events, performances, activations
● Any content that stimulates fun and entertainment
● Stimulating your interests and preferences
● Especially during the pandemic, the importance of social platforms was highlighted as
many concerts, gigs and other live events had to shift from a offline setting to an
online environment

ZONE IV: social commerce
● Platforms to generate income, either personally or on an organisational level
● Social marketplaces, hybrid channels, toolkits involved to be able to generate money
● Need of curating a certain marketing strategy and specify and target a certain audience
● Otherwise it could lead to media saturation and people would swipe away

Social Media Marketing




3

Les avantages d'acheter des résumés chez Stuvia:

Qualité garantie par les avis des clients

Qualité garantie par les avis des clients

Les clients de Stuvia ont évalués plus de 700 000 résumés. C'est comme ça que vous savez que vous achetez les meilleurs documents.

L’achat facile et rapide

L’achat facile et rapide

Vous pouvez payer rapidement avec iDeal, carte de crédit ou Stuvia-crédit pour les résumés. Il n'y a pas d'adhésion nécessaire.

Focus sur l’essentiel

Focus sur l’essentiel

Vos camarades écrivent eux-mêmes les notes d’étude, c’est pourquoi les documents sont toujours fiables et à jour. Cela garantit que vous arrivez rapidement au coeur du matériel.

Foire aux questions

Qu'est-ce que j'obtiens en achetant ce document ?

Vous obtenez un PDF, disponible immédiatement après votre achat. Le document acheté est accessible à tout moment, n'importe où et indéfiniment via votre profil.

Garantie de remboursement : comment ça marche ?

Notre garantie de satisfaction garantit que vous trouverez toujours un document d'étude qui vous convient. Vous remplissez un formulaire et notre équipe du service client s'occupe du reste.

Auprès de qui est-ce que j'achète ce résumé ?

Stuvia est une place de marché. Alors, vous n'achetez donc pas ce document chez nous, mais auprès du vendeur gycc. Stuvia facilite les paiements au vendeur.

Est-ce que j'aurai un abonnement?

Non, vous n'achetez ce résumé que pour $4.99. Vous n'êtes lié à rien après votre achat.

Peut-on faire confiance à Stuvia ?

4.6 étoiles sur Google & Trustpilot (+1000 avis)

71250 résumés ont été vendus ces 30 derniers jours

Fondée en 2010, la référence pour acheter des résumés depuis déjà 15 ans

Commencez à vendre!

Récemment vu par vous

Resume ·

(0)

Samenvatting Didactisch handelen 1 - VIVES Kortrijk - 1ste jaar

Examen ·

(0)

NUR 4445 ( LATEST 2024 / 2025 ) NEURO | PASSED | A+ RATED GUIDE | NEW FULL EXAM

Examen ·

(0)

TOUHY EBERSOLE AND HESS' TOWARD HEALTHY AGING 9TH EDITION TEST BANK

Examen ·

(0)

Examenvragen (uitwerkingen) van Fysiopathologie En Ziekteleer

Examen ·

(0)

UGA History Exemption TOP Exam Guide Questions and CORRECT Answers

Examen ·

(0)

Chemistry Atoms First 3rd Edition by Julia Burdge - Test Bank

Examen ·

(0)

ATI Nutrition FInal / ATI Nutrition Final PROCTORED 2023 / 2025

Examen ·

(1)

Human Growth & Development Exam 1 practice questions and answers

Examen ·

(0)

Art hist Honors M100 Quizzes 1 thru 7 Questions and Answers

$4.99
  • (0)
Ajouter au panier
Ajouté