Media en maatschappij: theorie
Literatuur: De media explosie en pdf Boer, C. de & Brennecke, S. (2014) Media en Publiek; Theorieën over
media-impact. 7° herziene druk. Amsterdam
Inhoudsopgave
Media en maatschappij: theorie.............................................................................................................1
Hoofdstuk 12. 100 jaar communicatieonderzoek...............................................................................4
12.2 Fundamenteel en toegepaste communicatie onderzoek........................................................4
12.3 (in)richting van het onderzoek................................................................................................4
12.5 Vijf fasen in theorievorming...................................................................................................4
Hoofdstuk 13. Almachtige media (fase 1) 13.1 massamedia als injectienaald....................................4
13.2 Bedenkingen tegen one-step-flow-theory..............................................................................5
13.3 Injectienaalddeken reclame....................................................................................................5
13.4 Injectienaalddeken politiek.....................................................................................................5
Hoofstuk 14. Opinieleiders als schakel tussen media en publiek (fase 2)...........................................5
14.1 De opkomst van de opinieleider: de two-step-flow-theory....................................................5
14.2 opinieleiders in soorten en maten..........................................................................................6
14.3 Herziening tweetrapsmodel: multi-step-flow-theory.............................................................6
14.4 beïnvloeders in het informatietijdperk...................................................................................6
14.5 toepassing en onderzoek tijdens het informatietijdperk........................................................6
Hoofdstuk 15. De ontvangers komen in beeld (fase 3).......................................................................6
15.1 Aandacht voor het publiek......................................................................................................6
15.2 Netwerkbenadering: zwamvlokmodel....................................................................................7
15.3 Zwamvlokmodel in informatietijdperk....................................................................................8
15.4 Uses and gratifications: nut en beloningen.............................................................................8
15.5 kanttekeningen bij uses and gratifications-benadering..........................................................8
15.6 motieven, behoeften en beloningen in informatietijdperk.....................................................8
15.7 Big date en micro-targeting....................................................................................................8
Hoofdstuk 16. Media sturen kennisverwerking: agenda-setting en kenniskloof (fase 4)...................9
16.1 Sturende macht van media.....................................................................................................9
16.2 Agendasetting.........................................................................................................................9
16.3 Commentaar op agendasetting...............................................................................................9
16.4 herziening van de theorie: priming en framing.....................................................................10
16.5 agendavorming.....................................................................................................................10
16.6 agendasetting in informatietijdperk.....................................................................................11
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, Hoofdstuk 17. Media sturen gedrag: cultivatie, zwijgspiraal en filterbubbel (fase 4).......................11
17.1 culturele indicatoren............................................................................................................11
17.2 uitkomsten televisieonderzoek.............................................................................................11
17.3 kanttekeningen bij onderzoek cultivatie...............................................................................11
17.4 Vervolgonderzoek naar cultivatie.........................................................................................12
17.5 culturele indicatoren informatiemaatschappij......................................................................12
Hoofdstuk 19. De macht media onder de loep: kritische benadering (fase 4)..................................12
19.1 kritische mediatheorie..........................................................................................................12
19.8 Specifieke mediawerking: ‘the medium is the message’......................................................13
19.9 media-innovatie en remediatie.............................................................................................14
19.10 het actuele belang mediakritiek.........................................................................................14
Hoofdstuk 20. Theorievorming over media-explosie: interactie en participatie (fase 5)..................14
20.1 100 jaar theorie en onderzoek..............................................................................................14
20.2 kijken naar werking massamedia..........................................................................................14
20.3 spelen met bestaande theorie..............................................................................................15
20.4 van klassieke massacommunicatie naar interactief gerichte mediacommunicatie..............15
20.5 mediatisering en globalisering..............................................................................................15
Fasen theorievorming in het kort.....................................................................................................17
Fase 1............................................................................................................................................17
Fase 2............................................................................................................................................17
Fase 3............................................................................................................................................17
Fase 4............................................................................................................................................17
Fase 5............................................................................................................................................18
Media en publiek: theorieën over media-impact.............................................................................19
Framing.........................................................................................................................................19
Propagandatechnieken.................................................................................................................19
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, 1900: uitvinding van de massa
Tijdschriften, kranten, radio en film krijgen groot bereik (invloedrijk)
Wetenschappers willen inzicht in rela tussen mens en massamedia.
Massacommunicatie: groot bereik en openbaar.
Almachtige media:
Vanaf 1900 explosieve groei massamedia met gevolg o.a. industrialisatie, urbanisatie, alfabetisering en
democratisering.
Komst massamedia: krant, tijdschrift, film, radio
Massamedia krijgen invloed en wekken belangstelling wetenschappers
Maatschappij van grote massa vs kleine elite.
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