Dit document bevat opdracht 4 en 5 van de module SEO/SEA dat wordt gegeven in jaar 2 van de specialisatie digitale media van de opleiding Creative Business. De quick scan is uitgewerkt voor HvanA.nl en de Google Ads campagne voor de Knowledge Mile Amsterdam.
Module SEO en SEA
Docent Alexander Lamprecht
Datum 9-4-2021
, Portfolio opdrachten 4&5
Inhoudsopgave
Opdracht 4 Quick scan ............................................................................................................3
Opdracht 5 Google ads campagne ..........................................................................................7
A. Campagnetype ..............................................................................................................7
B. Locatie(s) ..........................................................................................................................8
C. Doelgroepen .....................................................................................................................9
D. Extensies (sitelink, highlight, oproep, app en locatie) .....................................................11
E. Zoekwoorden ..................................................................................................................13
Tekstadvertenties...................................................................................................................13
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