Summary
HEALTH BUSINESS PLAN samenvatting 2e jaar, semester 2 (TGW)
- Course
- Institution
samenvatting health business plan, uit de opleiding toegepaste gezondheidswetenschappen
[Show more]
Seller
Follow
Studeasy
Reviews received
Content preview
Inhoudhealth business plan...............................................................................................................................3
1. Ondernemerszin, ondernemersschap, ondernemerscapaciteiten.....................................................3
1.1. Ondernemerseigenschappen.......................................................................................................3
bedrijfsbeheer........................................................................................................................................3
1. Introductie..........................................................................................................................................3
1.1. Kern van bedrijfsbeheer..............................................................................................................3
1.2. Beginselen van bedrijfsbeheer.....................................................................................................3
2. Consumentenanalyse.........................................................................................................................6
2.1. inleiding.......................................................................................................................................6
2.1.1. Wat is marketing...................................................................................................................6
2.1.2. Wat is het belang van marktanalyse in het algemeen en van consumentenanalyse in het
bijzonder?.......................................................................................................................................7
2.2. Consumentenanalyse..................................................................................................................7
2.2.1. Welke behoeften heeft de consument?................................................................................7
2.2.2. Koopproces van bedrijven.................................................................................................10
2.2.3. Koopproces van overheden................................................................................................10
2. Concurrentieanalyse + analyse van marktomgevingsfactoren.........................................................10
2.1. concurrentieanalsye..................................................................................................................10
2.1.1. soorten concurentie............................................................................................................10
2.1.2. omgevingsanalyse (DESTEP)...............................................................................................11
3. Organisatieanalyse + marktonderzoekstechnieken..........................................................................15
3.1. organisatieanalyse.....................................................................................................................15
3.2. marktonderzoekstechnieken.....................................................................................................16
3.2.1. secundaire gegevens...........................................................................................................16
3.2.2. primaire gegevens..............................................................................................................17
4. SWOT-analyse + confrontatiematrix.................................................................................................18
4.1. SWOT ANALYSE..........................................................................................................................18
4.2. confrontatiematrix.....................................................................................................................20
5. Segmentatie + positionering.............................................................................................................20
5.1 Segmentatie................................................................................................................................20
5.2 positionering...............................................................................................................................21
5.2.1. unique selling proposition (usp).........................................................................................21
5.2.2. service excellence...............................................................................................................21
5.2.3. costumer journey................................................................................................................21
,6. Verkoopdoelstellingen + marketingstrategie....................................................................................23
7. Product.............................................................................................................................................23
8. Prijs...................................................................................................................................................25
9. Distributie.........................................................................................................................................29
10. Communicatiemiddelen.................................................................................................................33
11. Communicatieplan + marketingplan...............................................................................................36
12. Rekrutering en selectie...................................................................................................................39
13. Evaluatie en beloning.....................................................................................................................40
14. Leiderschapsstijl, teamwerk en bedrijfscultuur..............................................................................40
15. Andere aspecten van bedrijfsbeheer..............................................................................................46
16. 16 bis: financiële studenten............................................................................................................46
Begrippenlijst........................................................................................................................................46
,HEALTH BUSINESS PLAN
1. Ondernemerszin, ondernemersschap,
ondernemerscapaciteiten
1.1. Ondernemerseigenschappen
1. Passie en gemotiveerd
2. Risico’s durven nemen
3. Zelfvertrouwen
4. Zelfdiscipline om hard te werken
5. Aanpassingsvermogen en flexibiliteit
6. Creativiteit
7. Netwerken
8. Goed plannen
9. Verstandig omgaan met geld
10. Overtuigingskracht
11. Verantwoordelijkheid nemen
12. Resultaatgericht werken
13. Initiatief nemen
14. Commercieel zijn
15. Betrouwbaar
16. Enthousiast zijn
17. Doorzettingsvermogen
18. Zelfstandigheid
19. Leergierig
20. Zelfkennis
BEDRIJFSBEHEER
1. Introductie
1.1. Kern van bedrijfsbeheer
= klantenbehoeftes opsporen en een aanbod ontwikkelen en vermarkten dat aan die behoeftes
beantwoordt.
1.2. Beginselen van bedrijfsbeheer
WAT? WIE? HOE?
Wat bied ik aan? Met wie doe ik dat? Hoe start ik een onderneming?
Wie is mijn (mogelijke) klant? Hoe beheer ik die?
Wat verlangt hij?
Marketing management Human resources Andere management
management domeinen
,
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Studeasy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.89. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52510 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now