Summary Communication in Everyday Life: Chapter 13. Introduction to Human Communication (CM1001)
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Course
Introduction To Human Communication (CM1001)
Institution
Erasmus Universiteit Rotterdam (EUR)
Book
Communication in Everyday Life
This is a summary of Chapter 13 of Steve and Duck's "Communication in Everyday Life", which covers the four major areas of personal influence and fallacious arguments.
I made this summary for my IHC exam (IBCoM) and received an 8.3 on the written examination. Guaranteed success!
INTRODUCTION TO HUMAN COMMUNICATION
WEEK 8: CHAPTER 13 NOTES
FOUR MAJOR AREAS OF PERSONAL INFLUENCE
1. PRESENTATION
Presenting to others and relating to audiences
Monologic discourse = speaking to a group of people (not necessarily a huge crowd) and trying to get
them to listen to you and take your advice or follow your opinion.
Identification = the state of understanding that someone else’s viewpoint on a topic is identical to
one’s one.
→ establishes relational connections with audiences through shared experiences, shared
connections with the topic, or shared hopes, fears, joys and concerns.
→ the meaning framework or worldview of a speaker and target becomes apparent.
Consubstantiality = the sense that someone else is substantially the same as oneself on several
viewpoint attitudes or beliefs.
Analyzing audiences
→ + adapting a presentation and its delivery accordingly are fundamental to effective presentations.
Relationship with the speaker
accomplish a connection by noting your identification with the audience or how you and the audience
are alike.
→ people feel as if they understand the way a speaker thinks and views the world when the
similarity between them is made to stand out + the words become more understandable and
believable.
→ most successful individuals are those who are: - considered knowledgeable about the topic;
- trusted;
- concerned about the audience.
Relationship with the issue and position
→ you must determine an audience’s relationship with the issue being addressed or the position being
advanced. An audience may have a positive, negative or impartial view of an issue before a speaker
even begins to speak.
→ the previous knowledge by an audience will also affect a presentation.
Attitudes, beliefs and values
Attitudes = learned predispositions to evaluate something in a positive or negative way that guide
people’s thinking and behavior.
→ will influence the audience’s view of you as a speaker, the topic , the occasion and even the
evidence provided to develop and support an argument and the (un)likelihood that you can
change their minds.
→ positive or negative.
Beliefs = what a person holds to be true or false.
→ formed through your direct experience, as well as through media public and personal
relationship and cultural views of the world.
→ true or false.
→ given belief = a belief that most people in a an audience will view as indisputable.
Values = deeply held and enduring judgments of significance or importance that often provide the
basis for both beliefs and attitudes.
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