Summary
Samenvatting Zoonotic van Carole Lemarque, ISBN: 9789401474986 Marketing
- Course
- Institution
- Book
Volledige gestructureerde samenvatting van het boek Zoonotic van Carole Lemarque, ISBN: 4986 Marketing.
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
HënaMels
Reviews received
Content preview
Zoonotic – Carole Lamarque,Inhoudstafel
1. Wat is een innovatie?........................................................................................................................4
2. Wat is een Zoonotic?.........................................................................................................................4
2.1 Vijf basiskenmerken van een Zoonotic........................................................................................4
2.1 Soorten Zoonotics?......................................................................................................................4
2.1.1 Agressieve Zoonotic..............................................................................................................4
2.1.2 Zoonotics met een chill pill...................................................................................................5
2.1.3 Succesvolle Zoonotics...........................................................................................................5
2.3 Kenmerk 1: Ontstaan Zoonotic....................................................................................................6
2.3.1 Wat is een unfair advantage?...............................................................................................7
2.3.2 Wat zijn de troeven van een exponentiële groei (cheeta)?..................................................7
2.4 Kenmerk 2: een Zoonotic als een sluipende cheeta.....................................................................9
2.4.1 Theorie van de big bang disruption.......................................................................................9
2.4.2 Cake: een sluipende cheeta/sluimerende zoonotic............................................................10
2.4.3 Een Zoonotic is geen trend..................................................................................................10
2.4.4 Een Zoonotic is geen hype..................................................................................................12
2.5 Kenmerk 3: De exponentiële groei Zoonotic..............................................................................12
2.5.1 Model: Moores Law............................................................................................................12
2.5.2 De reproductiefactor..........................................................................................................13
2.6 Kenmerk 4: een Zoonotic ziet de wereld als zijn terretorium....................................................14
2.6.1 Think global, act local..........................................................................................................14
2.6.2 Er zullen meer Zoonotics opduiken.....................................................................................15
2.7 Gevaar Zoonotics.......................................................................................................................15
2.8 Samenvatting.............................................................................................................................15
3. Hoe zelf een Zoonotic worden?.......................................................................................................16
3.1 Start vanuit een unfair advantage..............................................................................................16
3.2 Zoek een Zoonotic leider............................................................................................................17
3.2.1 Soorten leiders....................................................................................................................17
3.2.2 Hoe herken je een Zoonotic leider?....................................................................................17
3.3 Omring je met een wendbaar Zoonotic team............................................................................18
3.3.1 Een divers en complementair team....................................................................................18
3.3.2 Welpen een kans + vertrouwen geven................................................................................19
3.4 Maak een Zoonoticstrategie......................................................................................................20
3.4.1 vier stappen marketingstrategie.........................................................................................20
, 3.4.2 Marktstrategie aan de hand van de luchtaballonmetafoor................................................21
3.4.3 Het volledige plan...............................................................................................................21
3.5 Denk globaal..............................................................................................................................22
4. Hoe bestrijd je een Zoonotic?..........................................................................................................23
4.1 Maak nu al werk van een influencermarketingstrategie............................................................23
4.1.1 Soorten influencers.............................................................................................................24
4.1.2 Doelen influencermarketing...............................................................................................25
4.2 Het Zoonotic afweerscenario.....................................................................................................25
4.2.1 Snel opsporen en rapporteren............................................................................................26
4.2.2 Wenbaar reageren met realtime wargames.......................................................................26
4.3 Overheidsbeleid en Zoonotics....................................................................................................26
4.3.1 Antritrustwetgeving............................................................................................................26
4.3.2 Privacywetgeving................................................................................................................27
4.3.3 Safetywetgeving..................................................................................................................27
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller HënaMels. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $3.75. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72042 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now